Ever had a great marketing initiative that just…evaporated? Got deprioritized and never made it to reality? Seemed great at first, but the results simply weren’t there?
It’s easy to come up with a great marketing idea. But the gap between a clever idea and actually achieving the sweet, sweet results of ROI-positive marketing is vast.
We see successful marketing all the time, and we’ll admit it: when done right, great marketing looks completely effortless – and that’s the trap.
But don’t fall for it. Great marketing is anything but effortless, and it requires a lot more than just a clever idea.
So what DOES successful marketing look like?
Behind every successful marketing initiative, there’s a clear leader and an accountable team, driving marketing forward like a well-oiled machine.
They’re examining what’s true about their company – what it does, and how it says it.
They’re asking hard questions and challenging assumptions.
They’re identifying the right opportunities & setting clear goals on what winning looks like.
And, most importantly, they’re bringing all these ideas together in a compelling, multidimensional story that brings your brand to life, reaching your ideal customer and inspiring emotion that leads to action.
How do you get there?
Truly great marketing like this certainly isn’t the norm. We’ve been lucky enough to see it, experience it, and be part of it making it real. But for companies whose marketing isn’t there yet, we couldn’t find a blueprint for achieving that anywhere – and we’re guessing you haven’t either.
So we created one.
Working with a team of marketing experts, both internal and external, we mapped out six “Landmarks” you can use as signs you’re on the right track when it comes to marketing. And we created free “Supplies” to help you get past some of the sticking points – crossroads – on your marketing journey.
We call it the “Marketing Navigation Chart.”
And we can’t wait to share it with you over the upcoming weeks.
