Free Calculator:

How much website traffic does your business really need?

Input your answers below to estimate:


Enter the total amount of revenue you hope to bring in through your website over the next year.

If you're currently paying a marketing agency or making other financial investments to improve your website's performance, you can add those costs to your 12-month revenue target to estimate what you'd need to break even.


Enter the percentage of website leads that your sales team is typically able to convert into paying customers.

If customers make purchases directly on your website without the help of a sales team, enter 100% as your input here.


Enter the average amount of revenue a new customer brings to your business over a 12-month period.

You can calculate this by dividing the total revenue you collected over the past 12 months and by the number of customers you have.


Enter your website conversion rate — the percentage of website visitors that convert into leads.

You can also enter a goal conversion rate here to see how improving this metric could impact your website traffic goals.


Monthly Website Revenue Goal


Monthly Website Lead Goal


Estimated Value of a Website Lead


Monthly Website Traffic Goal

Note: Because this calculator relies heavily on assumed data, your results should be taken as a rough estimate. No two visits to your website are the same — and there are many other factors that impact these numbers.  

Want an expert opinion?

Now that you have a better idea of how many website visitors, leads, and sales you’ll need to reach your annual revenue target, you may be asking yourself how you can improve the performance of your website to get more traffic, more leads, and ultimately reach your goals.

If you’d like an expert opinion, please don’t hesitate to contact us. Whether you have a quick question about your results or you’re interested in a free audit of your website and digital marketing channels, we’re always happy to help, no strings attached.