Propel Your Digital Presence with The Complete Local SEO Checklist

For this interview, Rocket Clicks’ Content Strategist, Jake McCormick—interviews Drayton Bird, an industry leader, pioneer and innovator in direct marketing. In a nutshell, Drayton is a direct marketer, copywriter, speaker, author and “a man who knows more about direct advertising than anyone else in the world”—as declared by the Godfather of Advertising—David Ogilvy. Drayton has been in direct marketing for over 50 years, and wrote the critically acclaimed book on the subject – Commonsense Direct & Interactive Marketing, which is now in its 5th edition and out in “goodness knows” how many languages.