Marketing Landmark:

Role Clarity

Get clear on who is accountable for marketing, how to set them up for success, and how to maintain accountability as marketing needs evolve.

Role Clarity Landmark

Signs You're In the Right Place

During marketing team meetings, it often feels like you’re talking in circles because nobody is on the same page.

At least one member of your marketing team got hired to do one thing, but over time their role has evolved into something completely different.

Marketing ideas and opportunities often fail to get off the ground because it’s unclear who has the skillset, time, or expertise to move forward.

Marketing priorities feel more reactive than goal-oriented. Everyone is too busy putting out fires and looking for easy wins to think big-picture.

You know your marketing team needs more support in order to reach your goals, but you’re not sure which skills to hire for or how to find the right fit.

Your marketing team often has miscommunications about who is responsible for what, or who makes the final decision in situations where team members disagree.

Why You Need Role Clarity to Move Your Marketing Forward

Behind every successful marketing outcome is a strong leader and an accountable team, driving initiatives forward like a well-oiled machine.

It’s important to not only have the right people on your marketing team, but also to ensure each player has what they need to reach their full potential. To develop a high-functioning, accountable marketing team, each member needs to be clear on their role and how it fits into the bigger picture, what they’re expected to focus on, and what success looks like.

The 3 Key Steps to Reaching Role Clarity


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How to Hire a Marketing Leader: A Guide to Discover What Your Business Needs

Key: Strong Leadership

Hiring the right marketing leader – and setting them up for success – is often easier said then done. If you’re a business leader who has yet to find the right person to lead your marketing efforts, this in-depth guide from our friends at Authentic Brand is a must-read. 

5 Signs Your Marketing Leader Has Too Much On Their Plate

Key: Strong Leadership

Even the most experienced, talented marketing leader can’t do it all on their own – and saddling them with unrealistic expectations is sure to backfire. If your marketing department hasn’t delivered the outcomes you want, be sure your marketing leader has the support they need to live up to their full potential. 

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