If you are into display marketing or are thinking about it, Yahoo offers one of the best platforms in terms of usability. Yahoo calls this platform AdReady and can be found at http://yahoo.adready.com . Inside AdReady, you can personalize your own display ad using one of there over 5,000 templates they have created. Instead of browsing through 5,000 templates, they offer a “business category” section where you can look for specific display ads that are targeted to your audience.
The most impressive feature is that next to each of their templates, they show statistics for each individual display ad for the past 90 days. These statistics include impressions and the click through rate. All the display ads can be sorted by these statistics to find the best performing display ads.
Once you choose which template you would like to use, you may customize the text, images, colors, and add your own company logo. This customization feature gives you the ability to make the display ad represent your company in the same way you do with other marketing initiatives.
Another option you have with AdReady is to upload your own image ads that you created. The upload option is very simple and takes only a few clicks to complete. Once you have your ads ready, you are ready to choose where your ads will be shown.
Yahoo AdReady offers 2 publishers where your ads can be displayed: Yahoo Network and Right Media. The Yahoo Network includes all the web pages inside of Yahoo.com and other sites such as: eBay, Forbes, Fox news, and Major League Baseball. Right Media is the largest global exchange with more than 120,000 active global buyers and sellers and roughly 9 billion transactions pass through the Right Media Exchange every day.
Once you have your ads uploaded and have picked the areas you would like your display ad to show, you are ready to go. It is a very simple process which only takes a few minutes, but can dramatically increase your impressions on the internet.
Yahoo does a great job of walking you through the entire process of creating your display ad and placing it on networks that if you have little to no experience in display advertising, you should not have a problem.
If you’re interested in learning more about what Rocket Clicks can do for your pay-per-click advertising, search engine optimization, website design and development, or law firm marketing, please check out our PPC services and SEO services or schedule a quick audit today.
This week’s industry update features the new DoubleClick ad exchange from Google, Yahoo! positioning itself, Bing continually growing, and more.
Dan Zuzanski is a Paid Search Analyst here at Rocket Clicks and will be contributing to a blog post series about Google Analytics on a regular basis. Dan is Google Analytics Certified and has a goal of educating businesses on the ways that Google Analytics can help you analyze your website’s visitor interactions, in order to increase revenue for your business. Below is the fourth installment of this new blog series.
The whole world has seen a digital revolution in the past decades. From the popularity of the internet to the creation of social media platforms.
