Industry News
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I hear a LOT of mindlessly parroted advice on how to price your products — A LOT. I also get a LOT of pricing questions from ultra-confused students spanning the spectrum from newbie to ultra advanced asking "What's the best price for my market entry? Back end product? etc."
Well, the BAD news is (don't shoot the messenger) ...for YOUR market and YOUR product or service... really, nobody knows! There ARE, however, some very important PRINCIPLES which should guide you. Oddly no one talks about them. (I'm going to fix that in a moment.)...
This week's industry update features the new DoubleClick ad exchange from Google, Yahoo! positioning itself, Bing continually growing, and more.
If you want to be cost efficient in your pay per click advertising, make sure you’ve got a handle on the basics. Here are ten tips that highlight necessary places you should focus on if you’re running PPC advertising campaigns.
Hal Varian, the chief economist at Google, released another fascinating video tutorial on AdWords, and this time his subject is setting bids in AdWords. Important New Metrics: Incremental Cost Per Click…
Managing a content network campaign with AdWords can be tricky, especially if you’re still unsure about some of the settings and tools available to maximize your traffic. Today I’m going to…
Isn’t Sherlock Holmes a great, iconic name for a character? Author Robin Sloan thinks so. To name the main character in his next novel and to find a name that resonated…
This week's industry update features Microsoft's Bing & Ping, measuring web TV audiences, social networks' cornering the display ad market, and more.
Sometimes when prioritizing the factors that have the greatest impact on an AdWords account’s performance, the greatest gain may be in improving conversion rate, rather than applying other PPC-focused tactics. PPC ad management techniques such as changing bids, keyword build-out, implementing negatives, and others assist with the overall performance of an AdWords account, but focusing on improving a conversion rate may bring you the greatest gains in the overall business picture.
I believe that Hal Varian, the Chief Economist at Google, is a very smart man. (If you haven't seen his introduction to Google's ad auction on You Tube, I highly recommend it.) He recently released a study showing that conversion rates in AdWords don't vary much by position. This seemed a bit counter-intuitive to me, and didn't exactly dovetail with my personal experience, but he addressed the issue with a well reasoned sense of its complexity, and I can buy most of the thinking.
Trick question. You can't. Yahoo doesn't review your landing page to compute your quality score for PPC campaigns like Google does. Yes, they have quality score, and they monitor your ads…
