Industry News

This week:Using the Google Wonder Wheel for SEO in addition to AdWords, Twitter & Facebook news, and changes to Yahoo search.

What is “Frequency Capping” on Google’s Content Network, and when is it most useful? What options are available for this impression management technique? Read on...

Inserting pictures in articles is a common way of making your website pages more readable and interesting. People who don’t understand the purpose of including an alt tag may omit it, leave it blank, or write irrelevant text in it. However, if properly used, alt tags with a relevant description of the image can improve the SEO of your website.

This week's industry update focuses on social media lessons from SES San Jose, conversion rates in relation to ad position, Facebook browser Rockmelt, and changes to Google's "Insights For Search" tool.

Google is the world’s most popular search engine. Thousands of new internet sites and pages are developed every day, and even more are altered, updated and redesigned.  So, how does Google…

Since June we’ve noticed a new “Search Query Match Type” on AdWords search query reports: “Broad (Session-Based)”. What is this newly reported match type and how does it affect advertisers?

Google has shifted where ads display in search results so that they're closer to organic results. How does this affect advertisers? How does this echo what Bing is doing?

This week from the industry update includes online video advertising, Google's "Caffeine" search index changes, a revenue study looks at SEO versus PPC, and Facebook buying FriendFeed.

There is a divide—and potentially a great one—inherent to the website development process. Occupying one side of the divide are a small-business owner’s initial objectives and expectations for a proposed website. On the other side, some days or weeks later, stands the completed website. The divide is the gulf that exists between the client’s early vision and the finished product. In today's blog, I'm going to share with you how to bridge this gap using a few key approaches.

In this week's industry update, Twitter gets hacked (yes, again), "Twares" and "Cheeps" gain popularity, Facebook takes a retail leap, Bing remains strong, and this message isn't as green as you might believe...