
SEO Grading Guide for Family Law Firms
Anthony Karls presents an SEO grading sheet for family law firms, covering core pages, help content, backlinks, on-page SEO, and internal linking to boost visibility.
Managing a content network campaign with AdWords can be tricky, especially if you’re still unsure about some of the settings and tools available to maximize your traffic. Today I’m going to help explain the benefits of using a “managed placements” campaign on the content network and how to use Google’s Placement Tool to improve an existing or establish ground with a relatively new content network campaign. Managed placements are sites on the Content Network you have singled out as particularly valuable.
First off you need to have a campaign that is opted into the Content Network and you need to have managed placements in your ad groups.
To get the best results, turn the campaign settings onto “Relevant pages only on the placements I manage” and the ad rotation settings to “rotate”. Two benefits of having managed placements are that it allows you to bid more competitively or aggressively for placements on certain websites, and it gives you better control over a placement that you don’t necessarily want to exclude completely.
Now that you have your campaign settings correct, all you need to do is access the tool within the new interface. To get there, just follow these basic steps:
1) Click into an ad group, then click on the Networks tab and go into your managed placements. Click on “Add Placements”.
2) Under “Want Ideas” to the right, click on “Try the placement tool”.
3) Within the next screen is the actual placement tool where you’ll run into the following metrics:
4) Within each one of these topics and categories, the system will display a maximum of 100 placement results. You’ll notice in the results that the tool sorts by a few columns.
5) When you’re done just click “Save and Continue” and it will revert you back to the previous screen to add placements. Click save once more to finish the process.
Another option if you’re targeting a more general website is to also include keywords within your ad groups. This next level of granularity will only show your ads where those keywords are also predominant on the placements where you’ve targeted your ads to show up.
While running a new managed placements campaign, you can experiment with different ad slot as well as different subsets of the main placement site. Remember to always keep your bids high to increase your position, as you will be competing with other advertisers and will have to out bid them to even have your ads show up.
Lastly, note that Google doesn’t guarantee that your ads will run on every site that you pick. Some sites only have a limited amount of space and may not run certain ad formats, or may halt advertising for other reasons. My suggestion is to keep experimenting with several different placements over time and look for the best combinations that work for you, and start to optimize those combinations to find the best efficiencies.
If you’re interested in learning more about what Rocket Clicks can do for your pay-per-click advertising, search engine optimization, website design and development, or law firm marketing, please check out our PPC services and SEO services or schedule a quick audit today.
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Anthony Karls presents an SEO grading sheet for family law firms, covering core pages, help content, backlinks, on-page SEO, and internal linking to boost visibility.
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