Bing & Ping, Web TV Audience Measurements, Display Ads Populate Social Networks, And More

Bing & Ping, Web TV Audience Measurements, Display Ads Populate Social Networks, And More

Bing & Ping

Facebook fans have been invited by Microsoft to test a new optional feature of their search engine called Bing & Ping.  The program will enable users to share their Bing search results with others through social media sites and email.  Examples of results that could be shared are local movie times, sports scores, restaurant recommendations, or flight information.

Measuring Web TV Audience

Nearly a quarter of U.S. households watch TV online, which is up 20% from last year. Networks have been making their shows available online for years.  However, there has not been a solid tool to measure the web TV audience.

Until now.

Nielsen has announced the creation of a new “Internet Meter” that will be available at the end of this year.  The tool will have the capability to measure the online television viewing audience, revealing not just the amount of people watching TV online, but the demographic information of who watches what and when.

Advertisers can then use this information to target niche audiences by the shows they are watching.

Social Networking Sites Account for 20% of Display Ads

According to a recent study from comScore, social networking sites account for 20% of the display ads that are viewed online, with 80% of those being shown on Facebook and MySpace.  MySpace delivered 30 billion of the 327 billion ad impressions measured, exposing 64 million unique visitors to ads.  Facebook delivered about 27 billion impressions and exposed ads to 67 million unique visitors.  Social media sites are being more widely used by advertisers because of the high reach and frequency at a low cost, as well as the ability for smaller advertisers to target niche audiences.

ABC Uses “Augmented Reality” to Create Online Video Ads

ABC has come up with a unique way to promote their new show FlashForward.  Print ads that will run in publications such as Popular Mechanics, Wired, and the like will be embedded with a code.  When the print ad is held up to a webcam, the code will display a 3-D advertisement for the show on the viewer’s computer screen.  The ad will feature pictures that can then be clicked on to show extended video clips.

By Jessica Manganello

Paid Search Staff