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Phil Martinez walks through some of the most common features you'll see on Google's search results pages - and what benefits they can provide to SEOs and companies that optimize for them.
Marissa Guse explains how hotels can take advantage of organic search opportunities by optimizing their business for Google's Hotel Search and Google Maps.
Steph Kraus walks through the process of identifying how you stack up against the online competitors in your industry - and use their strengths to boost your own digital marketing efforts.
Ray Sawvell explains how travel & tourism businesses can leverage online promotions, remarketing ads, and personalized ads to better attract direct bookings rather than relying on online travel agencies to drive business.
Molly Gerber explains why businesses need to consider adding PPC to their media buys - even if they're largely focused on offline channels.
Brent Hahn explains the benefits of Google's Responsive Image ads and how one test shows they outperformed traditional ads with nearly 8x the total number of clicks.
Josh DeGrasse-Baumann explains several common Google Analytics issues that small business might not be aware of when evaluating the impact of their marketing efforts.
Meagan Guse explains how travel and activity companies can use a variety of Facebook ad formats to turn lookers into bookers, allowing experience-based companies to better connect with their target audience and drive more business.
Is your marketing agency actually listening to you, or are you just a problem to solve? Nicole Mennicke explains how great agencies effectively prioritize tasks and solve issues by truly listening to their clients.
Whenever I’m asked what I do, the conversation usually goes something like this: Stranger: “So, what do you do?” Me: “I’m an SEO Manager at a digital marketing agency. Are you…
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