This Week’s Industry News
Compiled By Rocket Clicks Staff
Top Stories
Google Warning Users Of Faulty Redirects On Mobile
As an ongoing effort by Google to push sites closer to being mobile-friendly, Google Webmaster Tools will now notify you if any of your site’s pages are redirecting users to your homepage when browsing from a mobile device. Users can find these notifications in the Smartphone Crawl Errors section of Webmaster Tools.
Source: Search Engine Watch
Multi-Functional Search App Receives $8 Million In Funding
Redpoint Ventures is leading an $8 million investment in Vurb. Vurb is a new search app currently in private beta that brings information together from multiple apps. Vurb’s goal is to eliminate the independent silos of hoping app to app and bring back “surfing the internet.” Vurb’s goal is to continue growing and become a top contender in the mobile search space.
Source: Search Engine Journal
Mobile Ad Revenue Nearly Doubles Globally
In a recently released IAB report it was found that 2013 mobile ad revenues were nearly double year over year on a global scale. This rapid growth was mostly driven by driven by display and search ad units. Although $19.3 billion is a small part of total internet advertising, the rate of growth is quickly passing the total growth rate.
Source: Marketing Land
Bugs Found In Google’s Structured Data Report
Many webmasters noticed a significant decline in structured data elements being shown in the Structured Data report within Google Webmaster Tools. Google has acknowledged the issue and is currently looking into it. The error appears to be widespread so webmasters should not be too concerned as it will likely be fixed promptly.
Source: Search Engine Land
Additional stories worth reading
Google Webmaster Guidelines Updated
Google AdSense Incorporates New Home Page
The Secret To Bing’s Title Tags
New BingAds Opportunities Page Can Offer Suggestions
Google’s Plan To Battle Online Drug Ads
Facebook Launches Cross Device Metrics For Ads
Google Launches PLA To Shopping Campaign Upgrade Tool
Bing Continues Plan To Improve Technical Search
New Music Ads Being Tested On Google Search
Notable Commentary
Why You Can’t Hide From Mobile PPC
Eric Couch from Search Engine Land has recently posted an article stating why mobile PPC is a must for PPC. He provides arguments for four common reasons to not run mobile PPC ads.
Analysis by: Eric Couch, Search Engine Land
Consumers Reject Lowest Common Denominator Native Ads
In a recent post on Marketing Land, Peter Minnium discussed the wide variety in quality that native ads are starting to have. He describes what makes lowest common denominator (LCD) native ads so bad and how advertisers can do it right.
Analysis by: Peter Minnium, Marketing Land
The Triumphs And Tribulations Of Autocomplete
Search engines are continuously tweaking their algorithms to better root out spam and other black hat search engine manipulations. Still, their treatment of autocomplete remains unrefined. Chris Sliver Smith of Search Engine Land explains how autocomplete can both hurt and help businesses’ online efforts and offers up some tips for ensuring your experience is the latter.
Analysis by: Chris Silver Smith, Search Engine Land
An Open Letter To The New SEOs
With this coming year marking the 20th anniversary of SEO, Jenny Halasz of Search Engine Land has an open letter to the SEOs of this new era explaining what SEO is and what it isn’t in a changing online landscape.
Analysis by: Jenny Halasz, Search Engine Land
What happens When You Like Everything On Facebook
What would happen if you liked everything you saw on your Facebook Newsfeed? Mat Honan of Wired bravely went where no man has gone before and did just that. What happened? Basically, your Newsfeed becomes one long series of advertisements and Buzzfeed articles.
Analysis by: Mat Honan, Wired
