Promoted Tweets Take Shape
Brands pay to have their tweets listed as the first result when a user conducts a search on Twitter. Twitter will determine a “quality score” or resonance score based on factors like how many people clicked on or forwarded the promoted Tweet. With 600 million searches per day on Twitter, the platform has become a search engine and great opportunity for advertisers.
Marketers Watch As Friends Interact Online
Marketers are beginning to use online tracking technologies to identify customers on one site, then targeting those customers and their friends directly on another site later. This technique has registered impressive results. For example, when an eBay customer shares a movie review with an acquaintance it places a cookie, or anonymous string of tracking data, on the acquaintance’s browser so that they later could be targeted with a relevant ad whenever they visit certain sites.
Google Adds Load Time To Algorithm
Site speed has been confirmed to be part of Google’s algorithm for search engine result rankings. According to Google, sites that load faster create a better user experience. It also helps conversions, as websites that decreased sped up by 5 milliseconds after a redesign saw a 25% increase in page views which increased revenue 7-12%. But site speeds impact on the serps is limited, with tremendous emphasis on still placed relevance and authority.
Search Growth Slows In The U.S.
Search volume is down 7.6 in March after 10.6 percent growth in February 2010. Some believe that this may indicate that searching is reaching a saturation point. Bing had the fastest growth with 51 percent growth in March 2010, while Google search volume grew by 10 percent and Yahoo lost 11 percent.
Bing And Google Embrace Twitter
Bing will match trending topics with searches and add tweets to the results of those that are relevant. Unlike Google, this will also include the most popular site links being shared on Twitter. On Google, searchers will be able to click on a particular day, and see when tweets related to their search spiked with a scrolling list of the individual tweets from that day.
Google Snaps Up Plink
Rather than using words or phrases as search subjects, Plink uses visuals instead. All you need to find something on Plink is a picture of it. An example of the search engine’s possibilities is its PlinkArt application, users can photograph a piece of art, submit it through a search query, and PlinkArt tries to find a match with actual data on the artwork.
Anthony Karls
Paid Search Staff
Sources:
All Things D – Marketers Watch As Friends Interact Online
DealBook – Twitter Unveils Plans to Draw Money From Ads
HubSpot – Need for Speed: Google Adds Load Time to Algorithm
TechCrunch – Search Growth Slows In The U.S.
Cnet – Much Like Bing, Google Embraces Twitter – Rolls Out Timeline
Information Week – Google Snaps Up Plink
