Client Resources

Sam Savaglio explains the distinction between a content audit and a content inventory, and how to use both to better understand and optimize your content.

Gwenn Reinhart examines the impact meta keywords may have on the ranking potential of websites that use them.

Janelle Yuenkel explains the basics for getting started with Facebook's Video Creation kit. Learn more about this tool for making the most of your creative.

Mike Schuerman walks through Google Ad's Ad Customizers and how savvy marketers can use this tool to manager location-specific ads at scale.

Find out why SEOs should evaluate user experience throughout the customer journey to better understand what technical hiccups may impact conversions.

Follow this guide to identify online competitors for your local or multi-location business, and learn how to gain an advantage in your market.

Gabby Gajevic explains how to use countdown customizers to add a little extra flair to your time-sensitive promotions.

Did you know there are two revenue metrics in Google Analytics that don't always match up? Learn the distinction between the two metrics in this post.

Conversion rates started to go stagnant. This conversion rate optimization case study explains how an effective call to action can drive big results.

Are you reaping the benefits that images bring to your LinkedIn Ads? If not, Brad Grundl breaks down why you should and what kind of results to expect.