Nuggets From Our Internet Marketing “Industry Update” – Week 45

Nuggets From Our Internet Marketing “Industry Update” – Week 45

This week while Paid Search Manager Jered Klima was out of the office, Laureen Hoeft led the weekly “industry update” Jered normally leads for Rocket Clicks staff.  Here are some highlights.

Google Launches Ad Sitelinks

Google has announced the launch of a new AdWords feature called Ad Sitelinks that will increase choice and relevancy in search ads.  The feature allows advertisers to provide additional links to content deep within their sites.  Instead of choosing one landing page to send all users to, Ad Sitelinks will display up to 4 additional Destination URLs on your search-based text ad for users to choose from.

The feature is currently available for only those advertisers whose ads meet a certain high quality threshold, and will give them the opportunity to create more relevant ads for a variety of users.

Google Friend Connect Improvements

Google is expanding its Friend Connect service, which is aimed at connecting users with shared interests.  The service gives website owners plug-in tools that add social networking features to their sites.  The new features collect and utilize information about website user’s interests.

There are now many ways to poll users for information and then link those interests to their profiles.  Other users can then use that information to find those with similar interests.  Site owners can use this information to create more personalized ads as well as customized newsletters to send to users based on their interests.

Microsoft Partners with OpenX Technologies

Microsoft has entered into a new partnership with an independent ad server called OpenX Technologies Inc. that distributes more than 300 billion ads each month. The deal will benefit both companies by allowing them to cross-market products to their individual publisher bases.

The agreement will give Microsoft a key distribution channel for its Content Ads monetization products and in turn will give OpenX referrals from Microsoft for its enterprise advertising technology and other services.  Microsoft hopes the deal will boost its ad business and competitive position against Google.

By Jessica Manganello

Paid Search Staff

Sources:

http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html

http://arstechnica.com/web/news/2009/11/google-aims-to-connect-users-with-shared-interests.ars

http://www.imediaconnection.com/content.aspx?id=25020

Clients We've Helped Grow:

Empowering Business Growth Online

Fill out the form below or call 262-437-2334

What Our Clients Have to Say

“We’ve improved in every industry-recognized metric since hiring them.”
VP of Digital StrategyOnline Travel Agency
“Rocket Clicks is persistent and always ahead of the curve.”
OwnerMulti-State Law Firm
“We value their results-driven mindset and the robust, detailed reports that match.”
Marketing ManagerFinancial Services Company
“Their accountability and expertise set them apart from similar vendors.”
VP of Marketing & CommunicationsBehavioral Health Organization
“Rocket Clicks successfully increased awareness of our services among our targeted audience.”
Marketing ManagerHealthcare Staffing Firm
“Their willingness to go the extra mile really sets them apart from anyone else in the field.”
OwnerLocal Law Firm
"We’ve seen an incredible turnaround in organic search, PPC inbound traffic, and leads."
VP of Marketing & BrandHealth & Self Care Company
"They take proactive steps to keep our projects on track and push us if necessary."
Loan ConsultantMortgage Banking Company
“Rocket Clicks has helped us use our resources wisely and get high-value donations.”
Marketing & Communications ManagerHomeownership Nonprofit
"As a result of our work with Rocket Clicks, we’ve seen a lift in all our online traffic and lead generation programs."
Global Marketing ManagerFinancial Planning Software
"Rocket Clicks brought down our cost per acquisition by over 30%."
Digital Marketing ManagerMedical eCommerce Website
"I don't think that we'd be in business without Rocket Clicks."
OwnerFurniture Retailer
"They stay up to date on all the changes in everything that goes on with Google and Bing."
OwnerCopper Product Retailer
"They really came alongside us as a team and are partners in our growth."
VPWhale Watching Business
"The Rocket Clicks team was very communicative and well organized."
Director of MarketingTalent Strategy Firm
“Rocket Clicks is worth the money for their SEO services.”
Global Marketing DirectorOrganization Design Firm
“We definitely get a return on what we invest with Rocket Clicks.”
PresidentReal Estate Brokerage Firm
“Their ability to adapt our program to analytical changes has been impressive.”
PresidentOnline Lighting Retailer
"The thing I am most impressed about Rocket Clicks is that they actually feel like an extension of our team."
CEOStamping Company
“Their passion and knowledge set them apart from others as well as their ability to understand our vision.”
Practice ManagerMedical Practice
Previous
Next
Facebook Certified Planning Professional
Bing Partner
How We Help
Who We Help
Why Rocket Clicks
Linkedin Twitter