This Week’s Industry News
Compiled by the Rocket Clicks Team
Top Stories
Google Brings ‘Site Diversity’ to Search Results
Google recently announced a change designed to address the issue of a search results page displaying multiple results from the same site. According to Google’s Search Liaison, users “you usually won’t see more than two listings from the same site in our top results.” However, Google may still show more than two results from the same site for a particular search if the system determines it’s especially relevant to do so.
Users will notice this change usually treats subdomains as part of a root domain meaning listings from the subdomain and root domain will be viewed as coming from the same single site. However, if it’s relevant to do so, Google could still display more than two subdomains from the same root domain in the search results. It’s important to note that this is a change, not an update, and it’s not connected to the June 2019 Core Update that began rolling out June 3.
Sources:Search Engine Journal
Google Shopping Improvements
As Google continues its fight against Amazon for dominance in the e-commerce realm, it is always working to improve the Google Shopping Experience. At Google Marketing Live multiple changes were announced for Google Shopping. Some of these changes included a new shopping experience that enables users to browse millions of products and find all the information they need without leaving the Google shopping tab. In addition, the shopping homepage will now be personalized with recommendations based on users past searches and purchases. The shopping experience can also extend beyond the shopping interface to Images and, starting July 15th, Youtube. Advertisers are excited about these new updates because it allows them to reach consumers across relevant Google properties, as well as target users low in the funnel (direct searches for products) and high to mid-funnel users (people utilizing the personalized shopping tab with recommended products).
Source:WordStream
Bing Updates Adaptive URL Submission API with New Batch Mode
Back in January, Bing launched a new Adaptive URL submission capability allowing webmasters to increase the number of URLs submitted per day from 10 to up to 10,000 to be crawled and indexed immediately. This could be done using the online API or through the ‘submit URLs option’ in the Bing webmaster portal.
Now, Bing is launching a Batch mode capability for Adaptive URL Submission API, which allows webmasters to submit URLs in batches of up to 500 at a time instead of individually. Simply integrate the Batch API following the same steps as the individual URL Submission API integration. Successful submissions will receive HTTP 200 response codes, and if the URL complies with Bing Webmaster Guidelines, it will be crawled and indexed in minutes.
Source:Bing Blog
New Facebook Market Research App
Facebook has rolled out a new “Study with Facebook” marketing research program that involves users downloading an app to collect data from their phone. Facebook said the information it collects via its “Study with Facebook” program will not be used for ad targeting, and that the research is going toward building “better products” for its users. As Facebook shifts to become more of a messaging platform focused on privacy, better products will benefit marketers wanting to more ways to engage with their audiences on Facebook’s family of apps (Facebook, Messenger, Instagram, and WhatsApp).
Source: Marketing Land
Analysis:
4 Ways to Find Long-Tail Keywords for Blog Post Inspiration
As SEOs, we all know it’s incredibly hard to rank in a highly competitive space by targeting short keywords. However, by targeting long-tail keywords, we can significantly increase leads and conversions by driving more focused traffic to our site. Overall, long-tail keywords are easier to rank for and can reach a more targeted audience, which means your audience is more likely to convert because the search intent is more refined. With this is mind, here are a few ways to find long-tail keywords for your next blog post:
- Google Suggest – this is always a good place to start if you’re looking for inspiration. Simply plug a short keyword into the search bar and get long-tail keywords from Google’s Auto Suggest box.
- People Also Ask – in addition to Google Suggest, Google’s People Also Ask section can also be used for long-tail keyword research.
- Searches Related to [keyword] – before leaving Google, don’t forget to check the “searches related to [keyword]” section at the bottom of the SERP for any long-tail keywords missed in the first two sections.
- Answer the Public – simply input a short keyword, and this free tool generates a massive amount of long-tail keywords based on current information. Results can be viewed on a visual map or as a collection of data and can be broken down into sections such as questions, prepositions, and comparisons.
Source:Authority Labs
Smarter Social Ad Buying
- Return to your roots – review conversion actions as only one piece of the larger picture. By shifting the initial campaign goal from CPA (conversions) to CPM (impressions), marketers can build a foundation for a more engaged, qualified audience pool with more efficient ad spend.
- Once qualified leads begin engaging with a brand awareness campaign, advertisers can then use that rich data for retargeting.
- Building remarketing pools is a crucial component to converting leads, and a necessary undertaking for social advertisers planning to come out on top.
- Creative at the center – All of your targeting could mean nothing without compelling creative to back it up. Our rapidly evolving social footprint means that audiences expect high-quality visual assets, optimized to the format, screen, or platform they view it on. Brands and agencies that cannot execute and be nimble on creative will not survive in the Facebook and Instagram landscape.
