What your Digital Marketing Agency Doesn’t Want You to Know. "*" indicates required fields heyThereWorldThis field is for validation purposes and should be left unchanged.Welcome to the Marketing Assessment! You’ll be given a series of statements. For each statement, please choose the number that best represents how confident you’d feel making that statement. A 1 means that you do not feel at all confident making the statement. A 5 means you feel completely confident making the statement. Can we get your name?* First Name Last Name And your email? We'll send you a copy of your results!* Our marketing department has a clear leader with the skillset, capacity, and experience to lead our marketing in a direction that supports our goals.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 When hiring marketing expertise, we’re able to define what we need, qualify the right fit, and clearly communicate expectations.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 Between internal roles and outside agencies/vendors, the structure of our marketing team is in line with our current priorities.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We know what we’re willing to pay for a sale/lead.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We know who we want to reach. Rather than trying to be everything for everyone, we’ve narrowed down our target market to include only our ideal customers.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 Because they are clear, measurable, and achievable, the goals we set empower and inspire our marketing team, rather than instilling fear or feelings of defeat.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 All our department leaders are aligned on the long-term vision of our organization’s growth.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We understand the role each channel/tactic plays in moving customers through our marketing funnel.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 Everyone in our organization knows our core purpose and can readily explain why it matters.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We understand our customer journey and sales cycle, and we can effectively set marketing goals that balance short-term and long-term priorities.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We know what we do best. We’re clear on our value proposition and what differentiates us from competitors.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 For each of our chosen marketing channels, we understand the measurability, type, and timing of results we can realistically expect.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We are fully aligned on our marketing plan – expectations and timeline are clear, accountability is assigned, and each contributor understands how they fit into the bigger picture.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We understand the problem we help solve for our customers, why they choose us to solve it, and how they feel when their problem is solved.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We have the data and insights we need to effectively set and measure KPIs for marketing initiatives.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We’re confident the budget, timeline, and expected outcomes of our marketing plan are clear and realistic.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 Each contributor to our marketing team is clear on which outcomes they’re accountable for and how they fit into to bigger picture.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We’ve distilled our brand story into a memorable one-liner that all of our employees know by heart and use to explain what we do.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We’ve defined customer personas for each of our target audiences. Our team has a shared understanding of their problems, motivations, and what they are looking for when they engage with us.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We’ve budgeted for all the support and resources we will need to execute our marketing plan.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We’re clear on the role marketing plays toward achieving our business goals.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 Marketing is empowered to stick to their strategic priorities, even when it means saying “no” or “not now” to ideas from sales or executive leaders.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 Because our brand story is so strong, we’re able to tailor our messaging to resonate with distinct segments of our audience without muddying our brand identity or compromising our voice.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 We effectively utilize tools, processes, and platforms to keep things organized and promote alignment, collaboration, and consistency.*1 = Not Confident At All | 5 = Extremely Confident 1 2 3 4 5 You’re Almost Done! If you’d like to review your answers, you can navigate backward using the previous button below. Otherwise, click the submit button below to see your results.This field is hidden when viewing the formChannel Confidence ScoreThis field is hidden when viewing the formRole Clarity ScoreThis field is hidden when viewing the formAligned Purpose ScoreThis field is hidden when viewing the formDefined Goals ScoreThis field is hidden when viewing the formStrategic Vision ScoreThis field is hidden when viewing the formWhats and Whens Score Continue Reading Previous PostGet ready for our EOS® Pre-conference Digital Marketing PresentationNext PostWe joined forces with Titus Talent Strategies… and you do NOT want to miss it! Kyle Mealy Kyle is a passionate and driven leader with a talent for building connections and amplifying communities, people, and businesses. His unique background gives him the confidence to adapt and find success in any environment. 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