Client Resources

Tony Coloso explains how savvy marketers can leverage digital advertising to maximize the ROI of their TV ad campaigns by leveraging branded search, remarketing, and better aligning ad creative across mediums.

Paige Papineau walks through how to bulk update your campaigns using the AdWords Editor.

Josh DeGrasse-Baumann details what the bounce rate metric in Google Analytics is telling you about your site, as well as demystifies some common misconceptions about the metric.

Phil Martinez breaks down the top 7 SEO-related Chrome extensions Rocket Clicks analysts use on a regular basis to improve our client's organic search efforts.

The canonical tag indicates a primary source of information to search engines, but it can be more complex than that. In this guide, we’ll answer your canonical questions and help you decide when to choose a canonical vs. redirect.

Alex Langton explains Weighted Conversion Ratio and why it can be one of the most important metrics when determining which PPC ads are better than others.

Steal Michael Krieger's SEO dashboard. We do a lot of client-facing reporting, but this FREE Data Studio template will help director- and C-Suite level marketers keep tabs on high-level metrics.

Mike Schuerman explains what PPC advertisers can learn from Jay-Z, specifically as it concerns making the most of RLSA

Ray Sawvell outlines how to successfully use AdWords' Drafts & Experiments features to run better tests for your AdWords campaigns.

Ben Page details how Rocket Clicks decided to test Google's new ad rotation features and the process we used to implement it for our clients.