Marketing Landmark:

Channel Confidence

Get clear on the best marketing channels and tactics to achieve your goals and set metrics to measure success by.

Signs You're In the Right Place

You spend significant time and resources creating content, posting on social media, or updating your website, but you’re not sure how to assess the ROI of these efforts. 

Your don’t set KPIs to measure the success of  marketing initiatives. Or, you do set KPIs – but even if they aren’t met, you rarely change your strategy as a result.

You pay an agency or vendor to manage one or more of your marketing channels, but you aren’t sure whether the value they bring in is enough to justify their fee.

You keep investing in the same familiar marketing channels, even though you’ve yet to see the results you expected  (and you don’t understand why).

You know you’re getting increased impressions, sessions, or even conversions, but aren’t clear on exactly how these metrics impact your bottom line.

You’re not sure your marketing investments are performing to their full potential – while you’ve seen some success, you often wonder if results could be better.

Why You Need Channel Confidence to Move Your Marketing Forward

I’ll put more money into marketing once I see the returns.” This mindset is common among business leaders, and it’s understandable. But here’s the reality: you’ll never see returns from marketing until you’re confident enough to make a realistic initial investment.

Channel confidence is about understanding all the marketing channels and tactics you have at your disposal, so you can identify what’s most likely to get the results you’re looking for.  It’s also about keeping track of what’s worked and what hasn’t, so you don’t make the same mistakes twice. 

In short, it’s about making decisions that maximize the odds your investment in marketing will pay off.

The 3 Key Steps to Reaching Channel Confidence


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