Expectations for marketing typically sound like dreams (“It’d be nice to finish this quarter”), rather than deadlines (“By EOD the 21st”).
Whats & Whens
Get clear on how to bring all the players and pieces together and turn your vision into a reality.
Signs You're In the Right Place
The marketing plan exists solely in the leader’s head – individual team members can’t reference the plan or be held accountable to it.
Without asking, it would be impossible to know which projects your marketing team is working on during a typical week.
Marketing plans and priorities often shift mid-way through execution. Team members spend hours working on projects that end up being dropped.
Your marketing team often ends up “reinventing the wheel” because existing content, templates, and other key assets are disorganized or difficult to access.
Marketing team members rely on “free” versions of software, tools, and programs, even when doing so regularly limits their efficiency or quality of work.
Why You Need Whats & Whens to Move Your Marketing Forward
When it comes to marketing, it’s easy to feel like you have it all figured out: a strong vision; clear goals; flawless messaging; a clever strategy. But without a disciplined effort to make it a reality, all that will go to waste.
Day in, day out, marketing is a lot of work. Even the most inspired leaders can’t do it all on their own (at least not for long). The most successful marketing leaders are backed by a strong, accountable team, working together to reach their goal like a well-oiled machine.
Keeping a marketing team aligned and accountable requires a lot of skill: people management, project management, time management, communication, collaboration, and so much more.
There’s so much more to “Whats & Whens” than keeping track of to-do lists and deadlines. But…what else were we going to call this Landmark?
The 3 Key Steps to Clarifying Whats & Whens
Align on the plan
It goes without saying, but your marketing team can’t execute your plan if they don’t know what it is. Make sure every member of your team understands your marketing strategy and goals, which elements and outcomes they’re accountable for, and how their individual contribution fits into the bigger picture.
Invest in efficiency
Time is money. Make sure your team has access to the tools, platforms, and software they need to communicate and collaborate efficiently. It’s also crucial to ensure your marketing leader has the training, support, and resources they need to effectively delegate and balance priorities.
Clear expectations, great communication, and consistent accountability are important for any high-functioning team. This is often more crucial than ever for marketing teams, who need juggle multiple complex projects at once, requiring quick turnarounds and flawless collaboration.
Whether it involves regular meetings, project trackers, or team accountability exercises, do whatever it takes to make sure each member of your team is clear on exactly what’s expected of them, and when.
5 Steps for Turning Your Strategic Vision Into an Actionable Marketing Plan
In order to bring your marketing strategy to life, your team needs an action plan. The problem? It’s not exactly easy to translate complex, multidimensional marketing goals into concrete projects and deadlines.
To help you get started, we outlined a five-step process for breaking down your big marketing idea into an executable plan with clear next steps.
5 Productivity & Collaboration Tools Every Team Needs
You’ll never find a list of the exact resources your unique marketing team needs to keep things organized, be productive, and effectively collaborate. But in our experience, there are a few general types of tools, apps, or programs that virtually every team needst.
Read our blog to learn about the 5 key types of tools – and find out which versions our team uses here at Rocket Clicks.