The Page Rank Paradigm

In response to the ubiquitous concern over search engine Page Rank, today’s blog will serve to create a paradigm shift in the thought process revolving around PageRank’s supreme importance. The fact is that, though PageRank is important—it is by no means the end-all-be-all.

What is Page Rank?

PageRank is essentially Google and other search engine’s algorithm that determines the overall value of your site, subsequently determining your placement in the SERPS.

Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Things Have Changed

While many people and web businesses still feel that PageRank is indeed the end-all- be-all, many ‘experts’ (outside of Google) disagree. While PageRank may have held this value of importance at the beginning of Google; the fact is—PageRank is no longer such a central and important part your site–the overall quality, however, is. Not to mention, optimized web pages with authoritative content intrinsically rank higher in the SERPS. Your main concern should be much more about your sites authoritativeness, healthiness and overall quality. Here’s why:
• Back Links, which are key in boosting your ranks in the SERPS
• Authoritativeness in market niche
• Ability to list in directories
• Value for clients visiting your site

In Sum

Though Page Rank is still a factor to watch – it’s just simply isn’t the Holy Grail. By continually growing your site and developing it over time—you’ll automatically rank higher in the SERPS. So, the main point is just simply to have the most authoritative site on your particular market niche. After all, the Google PageRank algorithm ranks web pages based on authority and relevance. So, just give them what they want—and you’ll automatically have an authoritative website that’ll jump up the organic listings and gain the top PageRank listings over time.

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