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The New AdWords Editor Debuts, Analytics Intelligence Gets Smarter, and SEOMoz Gets A Makeover

AdWords Editor 8.0.1 Is Unveiled

AdWords Editor 8.0.1 for Windows and Mac is the latest version of the AdWords Editor program, and includes many useful updates.

Among them:

Easy-to-use location extensions, thus removing the Local Business Ads tab
Accordion panels, as well as progress bars to keep track of long term projects
More helpful error messages
Improved adding of My Client Center accounts

View a comprehensive list of updates on Google’s release notes page.

Current AdWords Editor users will be automatically notified of the available upgrade. After implementing the new version, download your account again and get started. If you haven’t been prompted about the upgrade yet, Google says that it will be made available within the next two weeks.

Google Analytics Intelligence Gains Knowledge

When Google describes their Analytics program as “puking” data at the user, you know a change is definitely in order. That’s where Google Analytics Intelligence comes in.

Thanks to two new updates, Intelligence is even more user-friendly than ever before.

Update part one: If your Google Analytics and AdWords accounts are linked up, Analytics Intelligence also automatically detects significant changes in your AdWords campaigns, effectively eliminating any manual configurations to discover the problem.

Using Analytics Intelligence is as easy as 1-2-3:

Sign into your Analytics account
In the left-hand navigation panel, select Intelligence
Choose between daily (default), weekly, or monthly notifications

Update part two: You can already create an easy custom alert for a metric you want monitored by Analytics Intelligence, but now there are many more options to help specify alerts by goals, e-commerce, and AdWords metrics.

SEOMoz Undergoes A Major Revamp, Including A Plethora Of New Tools

SEOMoz recently launched a new site design, as well as a bigger collection of useful SEO tools. Click on the link above and explore the changes for yourself.

If you’re interested in learning more about what Rocket Clicks can do for your pay-per-click advertising, search engine optimization, website design and development, or law firm marketing, please check out our PPC services and SEO services or schedule a quick audit today.

Sources:

Google AdWords blog: AdWords Editor 8.0.1 for Windows and Mac
Google Analytics blog: Launch: Intelligence just got smarter!
SEOMoz.org: SEOMoz

3 Subtleties Of Google Conversion Optimizer You Should Master

August 9, 2009

Lots of advertisers have turned over their bid management in AdWords to Google’s Conversion Optimizer. Some find it scary, some find it a relief, but everyone probably acknowledges that Google processes incredible amounts of data to optimized bids, using very complicated formulas. Those complicated formulas make for a complicated tool that requires control with subtlety that’s very different from CPC bidding. Here are 3 aspects of Google’s Conversion Optimizer that you need to master that require some forethought.

‘Trying On’ Clothes When Online Shopping, Video Ad Lengths, And More

July 27, 2009

In this week’s industry update, we cover the virtual “trying on” experience when shopping online, the optimal online video ad length, a redesigned Yahoo, and more.

Google B2B Shopping Platform Goes Beta, AdWords Video Reporting Gets Better, Google+ Surpasses Twitter In User Volume, & More

February 1, 2013

In this Weekly Update, Google introduces a B2B shopping program, AdWords gets an improved reporting interface for videos, Google+ passes Twitter for monthly active users, and more.