The New AdWords Editor Debuts, Analytics Intelligence Gets Smarter, and SEOMoz Gets A Makeover

The New AdWords Editor Debuts, Analytics Intelligence Gets Smarter, and SEOMoz Gets A Makeover

AdWords Editor 8.0.1 Is Unveiled

AdWords Editor 8.0.1 for Windows and Mac is the latest version of the AdWords Editor program, and includes many useful updates.

Among them:

  • Easy-to-use location extensions, thus removing the Local Business Ads tab
  • Accordion panels, as well as progress bars to keep track of long term projects
  • More helpful error messages
  • Improved adding of My Client Center accounts

View a comprehensive list of updates on Google’s release notes page.

Current AdWords Editor users will be automatically notified of the available upgrade. After implementing the new version, download your account again and get started. If you haven’t been prompted about the upgrade yet, Google says that it will be made available within the next two weeks.

Google Analytics Intelligence Gains Knowledge

When Google describes their Analytics program as “puking” data at the user, you know a change is definitely in order. That’s where Google Analytics Intelligence comes in.

Thanks to two new updates, Intelligence is even more user-friendly than ever before.

Update part one: If your Google Analytics and AdWords accounts are linked up, Analytics Intelligence also automatically detects significant changes in your AdWords campaigns, effectively eliminating any manual configurations to discover the problem.

Using Analytics Intelligence is as easy as 1-2-3:

  1. Sign into your Analytics account
  2. In the left-hand navigation panel, select Intelligence
  3. Choose between daily (default), weekly, or monthly notifications

Update part two: You can already create an easy custom alert for a metric you want monitored by Analytics Intelligence, but now there are many more options to help specify alerts by goals, e-commerce, and AdWords metrics.

SEOMoz Undergoes A Major Revamp, Including A Plethora Of New Tools

SEOMoz recently launched a new site design, as well as a bigger collection of useful SEO tools. Click on the link above and explore the changes for yourself.

– Jake McCormick

– Rocket Clicks Staff

Sources:

Google AdWords blog: AdWords Editor 8.0.1 for Windows and Mac

Google Analytics blog: Launch: Intelligence just got smarter!

SEOMoz.org: SEOMoz

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