Apple released the iPad last Wednesday, and must now convince consumers that they need another device, bigger than the iPhone, but smaller than the MacBook.
The iPad will mostly serve for checking email, playing games, and reading books. It’s 9.7 inch screen and on-screen keyboard are nice features, yet it still only runs applications the same as an iPhone. It will definitely be more convenient, especially for older generations, who seem to fit the target market.
Some say it is too expensive (starting at $499) for its limitations; others are excited for the new toy. What’s your take on Apple’s new gadget?
Advertisements online will soon include a new icon, a little “i,” for those ads in which demographics and behavioral data are being used.
In an attempt to calm the privacy debate, the advertising industry agreed on the icon to inform consumers how information is being used. In the past year, Congress and the Federal Trade Commission have both been vocal regarding privacy policies, stating some companies don’t make them clear or are not using data appropriately.
The Power I is being compared to the triangle symbol, which tells consumers that a product is recyclable, in hopes that the icon will become just as recognizable. While there are no legal requirements that industry groups adopt the icon, such as online companies (Google, Yahoo, Microsoft) and traditional marketers (Procter & Gamble, General Electric), most are expected to begin running it as part of their self-regulation efforts.
The Interactive Advertising Bureau has already begun an online campaign to explain the behavioral tactic to consumers, the Power I itself, and how consumer interaction will follow. Another phrase consumers may see is “Why did I get this ad?”
After positive feedback, Google has now made their Social Search feature available to everyone (in beta), which gives users a more personal search experience by including relevant web content from friends and online contacts.
An example would be searching about information for first-time parents. While many articles, expert opinions, and reviews will come up, your social results would include a friend’s blog with a review of a great store and/or service. The results are relevant to your search and you know and trust the author.
Social Search will also work in Google Images, showing pictures that have been published publicly to the web from sites like Picasa Web Albums and Flickr in your social results.
If you’re interested in learning more about what Rocket Clicks can do for your pay-per-click advertising, search engine optimization, website design and development, or law firm marketing, please check out our PPC services and SEO services or schedule a quick audit today.
Sources:
http://online.wsj.com/article/SB10001424052748704094304575029230041284668.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsTop
http://www.nytimes.com/2010/01/27/business/media/27adco.html?ref=technology
http://googleblog.blogspot.com/2010/01/search-is-getting-more-social.html
Anthony Karls presents a grading sheet to evaluate law firm website usability and conversion pathways, focusing on load speed, content relevance, mobile usability, and calls to action.
For this interview, Rocket Clicks’ Communications Manager, Jordon Frauen—interviews Jack Born, an industry leader and thinker in affiliate marketing. Jack Born teaches entrepreneurs how to grow their revenue through affiliate marketing. In 2008 he was handpicked by Perry Marshall, author of the Ultimate Guide to Google Adwords, to be his marketing manager. Prior to 2002 he was a financial adviser for Merrill Lynch. He left the corporate world in 2002 and has worked as a consultant, merchant, and affiliate ever since. Read on to get Jack’s expert lowdown on affiliate marketing.
Specializing in PPC and SEO services for law firms and attorneys, we craft cutting-edge strategies that drive remarkable results. Discover how we propelled a law firm to 8-figure revenue with our tailored approach.
