
Essential Map Aggregators for Family Law Firm Growth
Anthony Karls shares insights on using map aggregators for local SEO, crucial for family law firms to improve visibility, boost search rankings, and reach more clients.
The UK has recently become the first major world economy to report that Internet ad spending has surpassed that of TV. About 24% of all advertising money is now spent on the Internet, while 22% is spent on TV ads. TV marketers blame this on the fact that online marketing is much more diverse than the option that TV presents. Online marketers use many mediums, including email, classified ads, display ads (including online TV advertising) and, overwhelmingly, search marketing. This could also be seen as the problem with TV: it is not diverse enough to accommodate the needs of modern advertisers the way that the internet can.
Google has announced an improved interface for their Local Search site for mobile phones. It should reduce the time spent typing out search queries and create a much more easy-to-use mobile experience (and possibly safer roads by lessening the time spent looking at your phone while driving!). The first change integrates local search with Google Maps, as starred items from Maps now show up as a category in Local Search. You can also now browse through different categories such as restaurants instead of typing it out.
Google introduced a new feature to search that will incorporate forum posts or discussions related to what you’re searching for. This feature will apply to sites that tend to have a larger amount of posts on a specific topic. When several different discussions on a site are relevant to your search, Google indents them under the main result and includes the date of each post. This feature is meant to give users a deeper view into the relevant content available on sites throughout the web.
If you’re interested in learning more about what Rocket Clicks can do for your pay-per-click advertising, search engine optimization, website design and development, or law firm marketing, please check out our PPC services and SEO services or schedule a quick audit today.
Sources:
http://www.marketingpilgrim.com/2009/09/uk-internet-ad-spend-tops-tv-for-the-first-time.html
http://googleblog.blogspot.com/2009/09/surfacing-forum-posts-in-search-results.html
http://www.nytimes.com/external/venturebeat/2009/09/30/30venturebeat-google-local-search-for-mobile–now-with-les-26893.html
Anthony Karls shares insights on using map aggregators for local SEO, crucial for family law firms to improve visibility, boost search rankings, and reach more clients.
Sam Savaglio walks you through the best practices of making the most of your switch to HTTPS for SEO purposes.
This week, we’re discussing Yahoo’s new ad campaign, Google’s release of the Chrome plug-in, Facebook’s new partnership with Nielsen, and more up-to-the-minute market musings.