Lots of buzz this week on the big breaking news about the Yahoo / Microsoft advertising deal. Here’s the top level, need to know summary:
This new feature allows you to “extend” your AdWords campaigns by dynamically attaching a business address to ads.
Local business ads will no longer be a separate ad format.
This new Twitter-based marketing company harnesses social media exposure and puts a profit value and some would say profit motive to twittering. Public Relations and Marketing professionals provide TweetROI suggested subject matter to twitter about, including tweet text and a link, and further define quality, quantity, and schedule parameters for potential Twitterers. Then Twitterers review opportunities and take up marketers on offers they’re genuinely interested in and tweet about it in their own words, deciding what subject matters to support and what not to support.
Google sells 5% stake in AOL
Google sold its 5% stake in AOL.com for $283 million, which it paid $1 billion for four years ago. Google ads will continue to run on AOL’s search engine as part of the AdWords partner search network.
If you’re interested in learning more about what Rocket Clicks can do for your pay-per-click advertising, search engine optimization, or law firm marketing, please check out our PPC services and SEO services or schedule a quick audit today.
In this Weekly Update, Google AdWords makes landing page targeting-by-device easier, Google adds a GIF search option to Image Search, Bing adds a site move tool to Webmaster Tools, and more.
Don’t overlook the power of unstructured citations for your family law firm’s local SEO. Learn why managing these citations is essential for growth and revenue.
In this Weekly Update, Google + soars, Bing increases its market share, Google silently develops a data sharing system, Pandora goes social, and more.
