This Week’s Industry News
Compiled by the Rocket Clicks Team
Top Stories
Google’s Verification Process on Knowledge Panels
Google is now letting organizations suggest edits to their own Knowledge Panel after proving representation of the entity in the Knowledge Panel. Users can become identified by: searching for your name or organization to bring up the Knowledge Panel you wish to edit, click on “Do you manage the online presence of (blank)?, sign into either YouTube, Google+, Search Console or Twitter to prove you represent that entity, and after successfully signing in you are now verified. This will allow you to suggest factual changes to information in the panel and suggest a featured image. Source: Search Engine Journal
California Lawmakers Approve New Data Privacy Rules
Starting off a November ballot initiative, California Governor Jerry Brown signed a bill that gives consumers new rights to prevent businesses from selling or disclosing their personal information. The law gives consumers more control of their data including: right to know how their data is being used, what categories of data are being collected and sold (name, IP address) and the right to stop companies from doing anything with this information. The California law goes into effect January 1, 2020. Lawmakers expect to make amendments to the legislation before the deadline for enforcement. Source: MarTech Today
Analysis
Make the Most of Google Optimize
When creating an A/B test, make sure you have enough site traffic coming to the pages you want to test. The key is to target highly trafficked web pages that have the potential to bring lots of conversions. Go to Behavior – site content – all content – and set a date range in Analytics to see which pages are getting the most traffic. For those just starting with A/B testing, it can be easier to focus on desktop conversions first. If you find positive results from the desktop test, you can go back and change the mobile version to match. Don’t make changes half way through the test. If you don’t have the testing duration right, and you start making changes too early, you’ll end up adding variants to your test that skew the results. Once you find something that works, start creating new A/B tests to see if you can make other optimizations on the site. Source: Monster Insights
