
Revenue Roadmap Interview with Joni and Megan – Partners of BKW Family Law
Join the conversation with Joni and Megan on building a sustainable, values-driven legal practice rooted in integrity and commitment.
Zappos’ CEO, Tony Hsieh, tells his autobiographical story in his book Delivering Happiness: A Path to Profits, Passion, and Purpose. Delivering Happiness offers an inside look at the passion, culture, and happiness that’s the driving force for success, as Tony chronicles his personal life story and that of his company, Zappos.com.
From the start of child hood, Tony had an entrepreneurial mindset starting many successful ventures. Throughout his high school and college years at Harvard, Tony details how his business mindset began taking real shape. Upon graduation, Tony and a friend started his first highly profitable start-up company, LinkXChange, which churned in millions.
After growing LinkXChange to a million-dollar enterprise, Tony, unsure what to do, started investing in stocks and playing poker in Las Vegas. After a few months, he realized rather quickly that gambling was not what made him happy. It was the thrill of creating a business that truly fueled his inspiration.
The second part of the book details the tremendous risks and bipolar ups and downs of creating Zappos.com. Tony details the tremendous effort in times of sheer uncertainty it took to make the business successful. For many months and years, Zappos was on the brink of financial collapse, and while times proved uncertain and challenging, it was the creation of the company’s 10 core values that anchored the company, acting as the skeletal rock that made Zappos rise above the rest. The core values, which still remain an integral part of the company today are:
While the company continued to accelerate, Tony knew that financial stability to pad rapid growth was critical. In the later section of the book, Tony documents the strategic thinking, PR tips and public speaking techniques he used to help solidify Zappos’ future success, leading to the company’s ultimate merger with Amazon. In the final chapter, End Game, Tony describes how to deliver happiness to customers and to yourself to succeed in any venture that you take on. It’s ultimately these philosophies that have made Zappos Fortune Magazine’s 25 Best Companies To Work For.
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Join the conversation with Joni and Megan on building a sustainable, values-driven legal practice rooted in integrity and commitment.
Analyzing Google’s Crackdown on ‘Parasite SEO’: Implications for Family Law Firms Google’s recent crackdown on ‘parasite SEO’ content has generated significant industry debate. The search
For this interview, Rocket Clicks’ own Knowledge Manager and Link Maven, Margaret Quinlan—interviews renowned common-sense link building expert, Debra Mastaler. Debra is President of Alliance-Link, an interactive marketing company focused on providing custom link marketing campaigns and link building training. In addition to client projects and link training for Fortune 500 companies and top SEO firms across the globe, Debra is a featured guest speaker, guest blogger and link building trainer for a number of world-class organizations and marketing conferences. Read on, to get the scoop on valuable info you can use.