Industry News

This week’s topics included a big deal between Google and Dish Network, as well as details from Facebook's new location-based feature, set to be launched in April.

This week's topics included antitrust complaints involving Google (which are headed up by long chief counsel on competition of rival Microsoft, Charles "Rick" Rule); Apple's lawsuit against HTC; competition for Google's broadband; improving conversions through Mad Libs; and another acquisition by Google.

When evaluating your internet marketing campaigns, there are a number of different metrics that you could possibly use to optimize your account. This blog entry focuses on the Cost per Visitor, or CPV, model, and how you can use similar metrics to find your Value per Visitor and Gross Profit per Visitor. Ultimately, you will be able to use these metrics to scale your ROI to your internet marketing campaigns goals.

This week we discussed Google's run-in with the law - both American and Italian; infringement on Xerox patents; cyber attacks within Intel; as well as some Facebook and Twitter experiments.

Dan Zuzanski is a Paid Search Analyst here at Rocket Clicks and will be contributing to a blog post series about Google Analytics on a regular basis. Dan is Google Analytics Certified and has a goal of educating businesses on the ways that Google Analytics can help you analyze your website's visitor interactions in order to increase revenue for your business.

Can I use a question mark in my keyword? That’s a common question we hear. Often, search query reports turn up phrases that are clearly questions, so there is merit to asking the question. Would I get more traffic if I had both a keyword and the same keyword with a hyphen because people type it in differently? Often PPC analysts prize granularity in AdWords account structure, so this a valid question we hear, too. These issues are all bits of a bigger picture involving how AdWords defines keywords.

This week we discussed the big news about a MSN and Yahoo deal which received the green light; display advertising's rising projections in 2010; and a mobile operator alliance to compete with Apple, more uproar to Google Buzz, and the President hiring a Twitterer.

This week’s main topic was Google introducing their Fiber-optic Network, which will speed up the average internet user's connection by 100 times; also covered was Aardvark (a social search service bought by Google), improvements in Google AdSense, and the launch of Google Buzz.

Search engine optimization can sometimes be difficult to monitor for websites due to the complexity of search engine algorithms and ranking formulas. There are many different tools available online though, that will help monitor website optimization and identify any problems search engines may have with indexing website pages, in order to allow your website to rank as high as possible in search engine results.

Big news for market researchers – Competitive Intelligence Company, Ispionage, just released a new beta interface with enhanced features and great new research tools earlier this week. Here at RocketClicks, we use Ispionage nearly daily to check competitor’s ads, search for new keywords, and find new competitors and so much more. The old product was great, but the new beta features are even better...