Viacom, the company that owns Paramount and multiple cable channels, tried suing YouTube for copyright infringement for showing video clips from Viacom’s property. Wednesday, the courts announced that YouTube is protected by the safe harbor of the Digital Millennium Copyright Act against claims of copyright infringement. The ruling follows the agreement that online services, such as YouTube, are protected when working cooperatively with copyright holders to manage their rights online.
Google is officially changing the name of the Content Network to now be referred to as the Google Display Network. Along with the official name change, the Google Display Network has added more places to run display ads and more publisher sites, of which there are over one million now. The overall effort of the Google Display Network is to make media offerings easier for advertisers and agencies. The Google Display Network will include all the sites where you can currently buy ads through Google properties, including Google Finance, Google Maps, Gmail, and YouTube. Google Display Network will be offering all ad formats such as video, text, rich media and images to allow the creativity to pour out of Internet marketers.
It’s known that Ad Sitelinks have helped many companies increase their CTR, so Google has taken it upon itself to change the format of Ad Sitelinks to perform even better. They have changed it from two-lines to a one-line format. The images below are a look at Ad Sitelinks before and after the change. The new format is supposed to have greater benefits for more campaigns, including unbranded campaigns. When a query matches a keyword in the Ad Sitelinks campaign, Google first determines if the ad meets the criteria to show Ad Sitelinks and then chooses whether to show the two-line format or the new one-line format automatically.
If you’re interested in learning more about what Rocket Clicks can do for your pay-per-click advertising, search engine optimization, website design and development, or law firm marketing, please check out our PPC services and SEO services or schedule a quick audit today.
Official Google Blog – YouTube wins case against Viacom
Inside AdWords – Introducing the Google Display Network
Inside AdWords – Ad Sitelinks now available for any campaign
In this Weekly Update, Google makes a bunch of updates to its algorithm, Twitter opens up its own user directory for search engine indexing, Google is slowly decreasing the influence of Zagat ratings, and more.
In this Weekly Update, Google improves the AdWords Bid Simulator, Steve Jobs rants about Google, Google looks for ad resellers in China, and more.
Enhance your family law firm’s online reputation with strategic ORM practices. Monitor feedback, engage on social media, and build trust effectively.
