Rocket Clicks’ Google Analytics Classroom: Browsers Report

There are many browsers that people use to surf the web including Internet Explorer, Firefox, Safari and many others. Your website can appear differently to visitors depending on their browser. Are you sure your website is displaying properly to your visitors and does it really matter?

Website design and coding affects how your website is displayed in different browsers. Images and text will load and appear differently on different browsers.  For example, in Internet Explorer an image and text will load properly, but in Firefox, these same images may be covering the text making it unreadable. And to make things worse, your website’s navigation might not load on Safari. The solution to these issues is to find out what browsers visitors are using to access your site and to format the code of your website to fit these browsers.

Find out which browsers visitors are using by looking at the Browsers Report.

Big Action Take Away

By knowing what browsers visitors are using when viewing your website, you will be able to make updates to your website that will load properly for the majority of your visitors. When designing a new website, this data will help the developers make sure the new websites display properly for these browsers.

How Do I Get This Report?

1. Once logged into the Google Analytics account, clicks on the Visitors tab on the left.
2. From the Visitors menu, click the Browser Capabilities link.
3. A drop menu will appear from which you click on the Browsers link
4. Now you are looking at Browsers Report (Figure 1 and 2) that is shown above.

If you’re interested in learning more about what Rocket Clicks can do for your pay-per-click advertising, search engine optimization, website design and development, or law firm marketing, please check out our PPC services and SEO services or schedule a quick audit today.