Bing To Be HP’s Default Browser, Apple Acquires Quattro Wireless & More

Bing To Be HP’s Default Browser, Apple Acquires Quattro Wireless & More

Bing To Be The Default Search Engine On HP Computers

Microsoft’s CEO Steve Ballmer announced at CES last Wednesday that they’ve extended the agreement with Hewlett-Packard to make Bing the default search engine on HP PC’s worldwide. Previously, the partnership only covered consumer PC’s sold in the US and Canada, and was effective for 12 months. The expanded deal will now cover both businesses and consumer PC’s worldwide, and will span three years.

Launched in May last year, the search engine Bing has made significant gains in market share already. Now with this extension to all HP PC’s, Bing is expected to see continuing gains and visibility in market share.

Google And On2 Technologies Revise Merger

Google initially announced in August 2009, that they had agreed to acquire On2 Technologies for $106 million. It’s been recently released the deal’s revised terms have increased the offer size to roughly $133 million.

The acquisition of On2 Technologies is a huge gain for Google as the need for high quality video services and applications are becoming more vital.

The deal is expected to be completed by March 31, 2010, or either party can terminate it.

Apple to Acquire The Mobile Ad Company Quattro Wireless

It was announced that Apple Inc. has acquired the mobile ad company, Quattro Wireless for $275 million. Some say that the acquisition is a sign of the growing rivalry between Apple and web search giant Google Inc.

As smart phones like the iPhone become more and more popular, the need to have a steadily built out mobile advertising marketing campaign is essential. Apple’s attempt with this purchase should work out well, as long as they harness their strengths they’ve learned so far from their iPhone users.

By Jerrold Burke
Paid Search Analyst