This Week’s Industry News
Compiled By Rocket Clicks Staff
Top Stories
New Updates To Structured Data Tool Released By Google
Google’s structured data tool updates include a new data testing tool that gives a better interpretation of your website’s content as seen by Google, expanded support for the JSON-LD markup syntax, and improved documentation and policy guidelines. In addition, Google is in the process of expanding support to other markup-powered features.
Source: Search Engine Journal
Google States They Have Addressed New Spam Tactic
A new type of spam has been found on AdSense publisher ads in the form of flash. This new type of spam tactic auto redirects ad traffic to a different site than intended. There have been many complaints about this problem to Google and they have released a formal response stating that they are aware of the problem and are working to fix it.
Source: Marketing Land
Bing Ads New Bid Preview Tool
Bing has introduced a new bid preview tool available through the Ad Preview and Diagnostics tool. This tool is meant to help advertisers ensure their text ads are showing in optimal positions with real-time previews of ad position. Previews will be shown via SERP simulations, so advertisers can see exactly where their bid will likely put their ad in an auction.
Source: Search Engine Land
Google Is Most Trusted News Source
The 2015 Edelman Trust Barometer reports in their new survey that search engines are now the most trusted source of news globally, surpassing traditional media for the first time. The report surveyed 27,000 adults in multiple countries. It is believed that Google’s global brand strength is a significant factor in these rankings.
Source: Search Engine Land
Bing Launches Enhanced Sitelinks Globally
After more than three months of availability in the US, Bing has released Enhanced Sitelinks globally. Well almost globally, they have yet to release capability to Hong Kong and Taiwan which should be rolling out shortly. It was also announced that device preferences will be available at the sitelink level as well.
Source: Search Engine Land
Additonal Headlines
Cortana Coming To Desktop
Bing-Yahoo Paid Search Share Rises in Q4 2014
Rankings May Suffer If Google Maps Listing Is Closed
Google Trusted Store Announcement & What It Means For Merchants
RetailMeNot Rebounds From Google Penalty
Facebook Announces “Big Game” Segment For Advertisers
Webmasters Receiving Mobile Usability Warnings
Notable Commentary
Keywords Losing Relevance In 2015
Jayson DeMers of Search Engine Watch published a story this week about the declining relevancy keywords have to SEO in 2015. He makes his case by arguing that placement means more than frequency and that Google looks for meaning, not for specific words. Other cases made by DeMers tackle semantic search, structure counts, schema markup, site speed, and security.
Analysis by: Jayson DeMers, Search Engine Watch
Managing Your PPC Clients More Effectively By Identifying Personalities
Associate Director of Paid Search, Jeff Baum from Hanapin Marketing recently posted an article describing some common client personality types. He also describes how he works with them more effectively.
Analysis by: Jeff Baum, PPC Hero
