This Week’s Industry News
Compiled by the Rocket Clicks Team
Top Stories
New Request Location Snap Maps
Snapchat is now letting users send their ongoing real-time location to a friend, or request theirs, which will show up on Snap Maps and within their message thread. Now when you long-press on a friend’s name or hit the three-line hamburger button on a chat threat, you will have the option to Send Location or Request Location. It only works with bi-directional friends, so you can’t ask for a location if a person doesn’t follow you back. You can turn off receiving requests in your settings. A location shared will only update live for eight hours after you last opened the app but you can cancel someone’s access at any time. Source: Tech Crunch
Google My Business Introduces New Complaint Form
GMB participants can now report violations through the new Complaint Form Tool to report third parties you believe are violating GMB policies. A third-party is an agency that manages a business’s information on GMB that they don’t own. Google’s complaint tool has 8 violations you can choose from including: repeatedly calling or making robocalls, a third party claimed your GMB without your consent, a business claims it can guarantee you top placement in Google Search, demanding money to get your business listing, and representing your business information inaccurately. Source: Search Engine Journal
The California Consumer Privacy Act
California’s ballot could become “America’s GDPR”. The measure has more than twice the number of signatures required to make it onto the state ballot in November. This bill would give consumers the right to prevent businesses from selling or disclosing their personal information, give consumers the right to learn categories of personal information that businesses collect, sell or disclose, and where the information is being sold or disclosed to. Businesses would be required to include the categories of information they have on users, including home addresses, employment information and demographics. Source: Martech Today
Analysis
How to Set Up AMP Pages
The SEXperts from SMX West conference explain that you don’t have to create unique content for Accelerated Mobile Pages. You can link the non-AMP version to your AMP in the heading with a link tag to include a rel attribute equal to amphtml. You would then link the AMP version to the non-AMP with a canonical tag. This will help avoid the pages seen as duplicate content. If your pages have the same loading speed as the AMPs, there should be no difference in rankings. The AMPs may see improved visibility due to the top stories carousel and the lightning bolt symbol may result in a different click through rate compared to other stories. Source: Search Engine Land
