Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More

Facebook Taking Stance Against Click-bait Links, Amazon Wants To Compete Against AdWords, & More

This Week’s Industry News

Compiled By Rocket Clicks Staff

Top Stories

Amazon To Compete with Google AdWords

Despite being one of the largest AdWords advertisers, Amazon is also competing with Google in other areas such as phone operating systems and product searches. It has been reported in the Wall Street Journal that Amazon is actively working on creating its own advertising platform, “Amazon Sponsored Links” that could be released within a year. This platform could pretty easily become more popular with advertisers due Amazon’s large amount of unique shopping data that Google does not have access to. Amazon has already started testing these Sponsored Links on its own site.

Source: Marketing Land

Americans Trust Google More Than The US Government

A new study by MyLife has found a large amount of distrust amongst Americans when it comes to their personal information. MyLife surveyed respondents on their trust levels when it comes to Facebook, Google, LinkedIn, and the government. Google was the most trusted, Facebook was the least trusted. No organization had more than 50% of users trust.

Source: Marketing Land
 

Facebook Updates News Feed To Deter Clickbait Links

Facebook is updating their News Feed algorithm in a way that will reduce the effectiveness of click-bait headlines and encourage publishers to share links using the “best format.” Click-bait will be determined by how much time is spent reading the articles linked from Facebook, how fast the reader returns to Facebook, and the amount of people commenting and sharing.

Source: Search Engine Journal

Additional Stories Worth Reading

More Facebook Changes For Publishers

Bing To Test Exact Match Close Variants

Yahoo Recommended Stream Ads Now Available On Third Party Sites

New Embedding Tool From Bing

AdWords Adds Single Currency Reporting

Google+ Makes Sharing Your Video On YouTube Easier

Facebook Adds Bandwidth Targeting For Advertisers

Google Is Developing The Successor To The Knowledge Graph

Bing App Linking Quietly Rolls Out

 

Notable Commentary

Tips For Growing Your Team’s Skills

Hiring an SEO team is just the start, but a great SEO team is one with a clear training plan to keep up with the industry. Chris Liversidge of Search Engine Land gives three tips to ensure SEO teams stay on top. One of the tips includes setting up a test site and doing some homework as a team to apply new practices in a live setting.

Analysis by: Chris Liversidge, Search Engine Land

 

Using AdWords Scripts to Create Charts

Russell Savage has provided a handy guide to using scripts to create charts with AdWords Data. He provides an intro to the charts object and how to build charts on quality score as well as data tables. These could be especially helpful for agencies that pull really similar reports for many clients at a time.
Analysis By, Russell Savage, Search Engine Land

 

Study Highlights The Importance Of Reviews

It’s been well known that positive online reviews can help SEO campaigns and boost AdWords efficiency. A study found that 88% of customers trust online reviews for local businesses as much as personal recommendations. Chris Marentis of Search Engine People looks at how businesses can leverage online reviews after receiving them.

Analysis by: Chris Marentis, Search Engine People

Clients We've Helped Grow:

Empowering Business Growth Online

Fill out the form below or call 262-437-2334

What Our Clients Have to Say

“We’ve improved in every industry-recognized metric since hiring them.”
VP of Digital StrategyOnline Travel Agency
“Rocket Clicks is persistent and always ahead of the curve.”
OwnerMulti-State Law Firm
“We value their results-driven mindset and the robust, detailed reports that match.”
Marketing ManagerFinancial Services Company
“Their accountability and expertise set them apart from similar vendors.”
VP of Marketing & CommunicationsBehavioral Health Organization
“Rocket Clicks successfully increased awareness of our services among our targeted audience.”
Marketing ManagerHealthcare Staffing Firm
“Their willingness to go the extra mile really sets them apart from anyone else in the field.”
OwnerLocal Law Firm
"We’ve seen an incredible turnaround in organic search, PPC inbound traffic, and leads."
VP of Marketing & BrandHealth & Self Care Company
"They take proactive steps to keep our projects on track and push us if necessary."
Loan ConsultantMortgage Banking Company
“Rocket Clicks has helped us use our resources wisely and get high-value donations.”
Marketing & Communications ManagerHomeownership Nonprofit
"As a result of our work with Rocket Clicks, we’ve seen a lift in all our online traffic and lead generation programs."
Global Marketing ManagerFinancial Planning Software
"Rocket Clicks brought down our cost per acquisition by over 30%."
Digital Marketing ManagerMedical eCommerce Website
"I don't think that we'd be in business without Rocket Clicks."
OwnerFurniture Retailer
"They stay up to date on all the changes in everything that goes on with Google and Bing."
OwnerCopper Product Retailer
"They really came alongside us as a team and are partners in our growth."
VPWhale Watching Business
"The Rocket Clicks team was very communicative and well organized."
Director of MarketingTalent Strategy Firm
“Rocket Clicks is worth the money for their SEO services.”
Global Marketing DirectorOrganization Design Firm
“We definitely get a return on what we invest with Rocket Clicks.”
PresidentReal Estate Brokerage Firm
“Their ability to adapt our program to analytical changes has been impressive.”
PresidentOnline Lighting Retailer
"The thing I am most impressed about Rocket Clicks is that they actually feel like an extension of our team."
CEOStamping Company
“Their passion and knowledge set them apart from others as well as their ability to understand our vision.”
Practice ManagerMedical Practice
Previous
Next
Facebook Certified Planning Professional
Bing Partner
How We Help
Who We Help
Why Rocket Clicks
Linkedin Twitter