Facebook Buys Oculus VR, Google Now Compatible With More Devices, & More

Facebook Buys Oculus VR, Google Now Compatible With More Devices, & More

The Week’s Industry News

Compiled By Rocket Clicks’ Staff

 

Google Discusses Plans For The Future

Google’s CEO Larry Page discussed Google’s future plans at last week’s TED 2014 event. Among the highlights, Page reveals that Google is a long ways away from their mission of organizing the world’s information and making it universally accessible. For the future, Page discussed self-driving cars, going to Mars, and much more.

Source: Search Engine Journal

Cutts Explains Why Your Site May Not Be Ranking

If your website isn’t ranking, Cutts explains how to figure out what’s to blame. Before anything else, check Webmaster Tools to determine if there is a penalty. Algorithmic changes are more difficult to identify, but to pay attention to the updates Google announces. Above all, Cutts says it comes down to best practices.

Source: Search Engine Watch

Facebook Purchases Oculus VR

Oculus VR, a virtual reality company, was purchased by Facebook for $2 billion. Facebook hopes to extend their advantage in gaming to new areas like education and communications. Oculus fans are upset about the purchase and some developers have announced they no longer will work with Oculus.

Source: The Daily Dot

Google Now Expands To More Devices

Google’s predictive tool, Google Now, is coming to desktops and laptops via the Chrome browser. The expansion could take several weeks to complete. Signed-in users should look for the bell icon in their status bar. Users can click the bell and it will bring up available Google Now alerts.

Source: Search Engine Land

Google Receives US Patent For Panda Algorithm

Google filed for the patent in 2012 and has finally been granted the US patent. A detail of the patent worth highlighting is how it is designed to understand abbreviations for domains and how users refer to them. The patent is helpful for gaining a better understanding of the algorithm.

Source: Search Engine Journal

Related Topics Section Added To Google’s Knowledge Graph

Users may notice the addition for certain search queries. If you click any of the related topics will bring up the actual knowledge graph of that particular topic. Barry Schwartz’s example shows a search for [equilateral triangle] and related topics of equilateral polygon, square, regular polygon, and more.

Source: Search Engine Land

Bing Introduces Bid Simulator Tool

This week Bing has launched a new bid simulator tool – Bid Landscape. It is found in the Keywords tab of the interface and is meant to give advertisers a better sense of what changes they are likely to see form adjusting bids. It works very similarly to AdWords bid simulator so advertisers should feel right at home using it!

Source: Search Engine Land

YouTube TrueView Reporting Now Available in Analytics

Google has rolled out new section of reporting with YouTube TrueView-specific metrics. These groups include Paid Views, Cost per View, Website Clicks and Engagement. The reports also have the capability to be segmented by Ad Content of Video. Google is also piloting GDN impression reporting designed to show conversions or actions taken after an un-clicked impression of vide view.

Source: Marketing Land

Bing Rolls out Product Ads

Bing has now launched Product Ads in the US after months of testing. Bing’s version of Product Listing Ads are powered by product feeds just like AdWords. They will display on the Yahoo Bing network for e-commerce searches and will display the product image, title, price and merchant name. Advertisers will also be able to import PLA campaigns from AdWords if they already have them running. Better late than never!

Source: Search Engine Land

 

Notable Commentary

Fresh As An April Shower

 

Google Penalizes Entire Site For One Link And Causes Debate

Google penalized an entire site for a guest post written nine months ago. It has lead to a debate on the need for a fair search police for instances like this. A popular suggestion includes getting rid of penalties and instead just not counting the link if it doesn’t meet Google guidelines.

Analysis by: Danny Sullivan, Search Engine Land

Kick-Start Your Content Strategy With Buyer Personas And Journeys

Good content isn’t enough anymore and marketers have to understand how content will be absorbed. Search Engine Watch has three steps that will help you create buyer personas and buyer journeys. Those steps are to interview your audience, segment the information to the marketing funnel, and brainstorm how to reach them at each stage.

Analysis by: Erin Everhart, Search Engine Watch

Google Maps Announces New Events Feature On Android Phones

A new events feature that was previously only on desktop local search, now shows events amongst the other local profile elements on Android devices. Businesses that offer events need to make it very clear to Google that you do and make the information available via structured data.

Analysis by: Chris Silver Smith, Search Engine Land

The Many Ways to Optimize a Display Campaign

Ever wonder how many ways you can optimize a Google display campaign? You are not alone, Joe Castro from Search Engine Journal has also asked himself this very question, and has come up with some answers as well. In a recent article he discusses interesting ways to optimize a Google Display Campaign.

Analysis: Joe Castro, Search Engine Journal

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