
Nuggets From Our Internet Marketing “Industry Update” – Week 45
This week… Google Launches Ad Sitelinks, Google Friend Connect Improvements, Microsoft Partners with OpenX Technologies.
A few members from Rocket Clicks had the exciting opportunity to attend MIMA’s event, Buzzfeed: Creating Shareable Content presented by Pat Chambers. After reflecting on our experience, we came up with a few notes that we felt were worthy of sharing, whether advertising for a big company’s brand or displaying your personal brand:
There is a difference between proactive & reactive content – it is important (if possible for your company) to do both in order to get the most engagement. – Amanda
Try to make content super relateable but not in a “fake” way. Stay true to your company’s identity. – Amanda
Content is not intended for social media itself, but rather the people on social media. – Amanda
Consider how quickly you want your content to spread when choosing a platform to present it on. – Amanda
Shareability is closely linked to identity, it says “this is important to me.”- Jasmine
Cute animals deserve respect. – Jasmine
Content is generally shared for one of three reasons: it captures your/my personality, it appeals to your/my emotions, it reinforces your/my beliefs. – Michael
People have curated their news feeds to provide the most relevant stories to themselves. There is no longer a single or legacy news source. People then look to social for a guide as to what their own reactions should be on major new events, just like in offline life. Knowing what your friends think of it is a factor that goes into forming your own opinion. – Liz
It’s not that people hate advertising; they just hate bad advertising. And social advertising works – if someone’s friend shared it they are 4x more likely to take action on it as opposed to merely being shown the ad directly (as shown in the graph below). – Liz
*seed is defined as paid engagement generated by Buzzfeed while **social is defined as engagement as a result of social sharing (Facebook, Twitter, ect.)
Now excuse me while I go take a Buzzfeed quiz to find out which mythical creature I am.
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This week… Google Launches Ad Sitelinks, Google Friend Connect Improvements, Microsoft Partners with OpenX Technologies.
Google testing new streaming options, Yelp’s latest ghost update, PPC strategies worth testing in 2019 and more SEM news!
A new look and new features for Google Chrome, Updated Tabs and Report Downloads in Bing Ads, Sitre reputation building tactics, and more SEM news!