Important Book Reviews: Competing On Analytics – Thomas H. Davenport & Jeanne G. Harris

Important Book Reviews: Competing On Analytics – Thomas H. Davenport & Jeanne G. Harris

To win in business you’ve got to let numbers and facts to do the talking,  and lose the notion that gut feelings, instincts and hubris-driven assumptions are correct. Decisions without fact-based models are in fact a guess, and ultimately—a gamble.  Competing on Analytics describes how to cut out the guess work and instead apply hard-hitting analytical concepts to maximize the success of your business.

Thinking Analytically

While relying on gut instincts and emotions may keep you reeling momentarily—it’s no solution. Gathering the facts, and acting and reacting analytically is key. Competing on Analytics insightfully lays down the basic blueprints necessary to accurately determine who your competition is. In addition, the book illustrates excellent analytical concepts and philosophies that capitalize on the accuracy of corporate processes while minimizing the guess work.

Who’s Your Competition?

To get your foothold in any market you have to know who—unequivocally—is  your competition.  You’d think this is obvious right?  Well to the contrary, you’d be surprised to learn how many businesses (from start up’s to big-biz behemoths) miss this mark.

What You Don’t Know DOES Hurt You

An analytical competitor is different from a non-analytical company distinctly in the decision-making process.  The analytical competitor will use extensive data to improve, out think, and crush its competition.  Non-analytical companies will rely on what was done in the past and forget the key component the analytical company uses to make informed decisions based on statistical predictive modeling.

4 Pillars Of analytical Companies

The way to become analytical lies in four different unique, but important facets of an organization.  Davenport and Harris describe them as senior management commitment, use of analytics across all facets of an organization, large ambition to become analytical, and a distinct capability to use analytics in predictive models.  The book offers example companies who used analytics to become leaders in their industries.

Why It Works

Rocket Clicks uses analytics while we continually sprint to the forefront of the internet marketing industry.  Our unique sales funnel and foresight to see what the future holds reflects our ability to use predictive modeling.  Using a holistic approach we see opportunities to make good online marketing campaigns great through proper structure and unique strategies in PPC and SEO.  What makes us different is our ability to interpret data to predict rather than use data to react.  Those who react will always fall behind, but those who predict will pass you by.

Rocket Clicks Staff

Anthony Karls