There’s a reason companies are hesitant to hire digital marketing companies. We get it. You probably feel like you have more control over strategy and execution if you choose to hire an in-house marketer instead of outsourcing to an agency. The thing is, not all agencies are the same.
When you find the best digital marketing agency for your business, only good things will come of it:
1. Insider industry secrets
Great digital agencies never stop learning. It’s our priority to make sure we have the most efficient tools and insider knowledge at our fingertips. Part of prioritizing clients’ success means prioritizing our employees’ industry education. We’re continually learning new ways to optimize our internal operating system to help our employees set our clients up for success, including mastering the latest SEO tactics and PPC innovations to enhance campaign effectiveness.
Industry expertise is a must. Our whole team gets together on a weekly basis to discuss digital marketing news and how we can apply the latest trends to our own clients’ digital strategy. When there’s a Google algorithm update, we know about it. When there’s a new tool on the market, we’ve vetted it to see if it’s right for us. In-house marketers and budget agencies don’t have the resources needed to do this deep dive into the latest trends.
Side note: Find us at the 2021 EOS® Conference to learn more about some of those digital marketing secrets!
2. Efficiency among your internal marketing team
Already have a marketing department? Perfect. Many of our clients do too! There’s a huge misconception that having an internal marketing team is enough. “Marketing” is a broad industry that covers countless types of media. The way you market to clients in print is entirely different from digital, and the types of digital platforms should be differentiated even further.
Instead of asking your team to wear so many hats that they can’t be experts in any specific medium, outsource to a hyper-focused search marketing agency to increase performance across the board.
3. More bang for your buck
When you hire an in-house marketer, you’re paying a whole salary to just one person, when you could pay the same amount for a whole team of experienced experts. When you choose the agency route, make sure you go with an agency that will respect your budget in an honest and transparent way.
When you work with a reputable partner, they will use all the resources they have within your agreed-upon budget. Partners don’t just ask for more money when they run out. They customize their approach to your business strategy to ensure the greatest profit at the smallest possible cost to you.
4. A fresh perspective
You are an expert at what you do. Your clients, however, are not. And the cool thing is, neither is your marketing agency! One of the most unique benefits of partnering with an agency is that we’re more similar to your prospective clients than the people on your internal team. We know how people search, and we know what people outside your industry will be looking for when they’re searching for your services.
Sometimes the best thing you can do when you’re too close to a project is get advice from someone outside the bubble. It’d be even cooler if those people are specially trained in how to turn that perspective into profit, huh?
5. More space for business growth
When you outsource your digital strategy to a trusted partner, you will have so much more time to do what you do best: growing your business from within. Your marketing partner should feel like an extension of your internal team. If they don’t, there’s something missing. Ask yourself:
- Are you confident in their ability to understand your goals?
- Is there value in the information they provide in reports?
- Do they offer open and honest feedback?
If the answer to any of these is “no,” your marketing agency isn’t setting you up for consistent growth. Reach out to us if you want to learn more about what the right partnership looks like for your business.
