Driving Online Sales & Leads for an Industrial B2B Client
When Winco Stamping wanted to improve their online presence to reach a national audience, they turned to Rocket Clicks. Here’s how we helped make their B2B website into their most powerful lead generation machine.
TIME FRAME
12 MONTHS
SERVICES
About Winco
When Winco first approached Rocket Clicks, they didn’t have any digital marketing presence whatsover. Instead, they were relying solely on a network of external sales reps to drive new business – and the results were less than satisfactory.
Winco came to us to help turn their website into an online lead-generating machine that delivered a better ROI. Our goal was to improve the user experience on the website, then drive qualified traffic to the site to reach a national audience and generate more leads.
The Challenge
When Winco first approached Rocket Clicks, they didn’t have any digital marketing presence whatsover. Instead, they were relying solely on a network of external sales reps to drive new business – and the results were less than satisfactory.
Winco came to us to help turn their website into an online lead-generating machine that delivered a better ROI. Our goal was to improve the user experience on the website, then drive qualified traffic to the site to reach a national audience and generate more leads.
Our Work
Our immediate focus was to update the user experience on the website to better represent the customer-focused service the company is known for. We migrated the site to a more user-friendly, searchable platform, and added strategic structural and content updates to improve user experience and optimize for search.
Once the website was optimized for conversions, we leveraged digital advertising through Paid Google Search and LinkedIn to reach a national audience and drive qualified traffic to the redesigned website.
THE IMPACT
When we started our relationship with Rocket Clicks, we had two independent sales reps working for us throughout the United States. Over 19 months, those sales reps brought us one new customer. The following year, we used Rocket Clicks exclusively for our sales and marketing partner. In that year, we gained 15 new customers.
Scott Wendelburg
CEO, Winco Stamping
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