Driving Organic Traffic for an E-commerce Business

When Banners.com wanted to improve their online presence to beat out their competition organically and rank for highly competitive keywords, they turned to Rocket Clicks. Here’s how we helped make their website dominate in organic rankings. 

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TIME FRAME

12 MONTHS

SERVICES

The Challenge

Banners.com had a wide variety of landing pages that were too similar in nature, confusing search engines about which page was primary for highly-competitive keywords. Competitors outranked them for the most valuable keyword cluster related to “Custom Banners.”

Our Work

Rocket Clicks conducted in-depth research and identified the page most likely to end the search for users of these keywords:

  • Purchase a custom banner quickly
  • Create or upload a custom design
  • Learn how to properly display banners

To achieve top organic rankings for this page, we created and optimized relevant content, internal linking, and site structure. Our goal was to align it with our target keyword cluster, which is critical to improving its relevance and visibility in search engine results pages. 

We strategically incorporated these keywords on the page while ensuring that the content remained engaging and informative. We then linked to this page with relevant anchor text and other pages to pass along their authority and relevance to the target page. This helps search engines understand the importance and relevance of the target page within the broader context of the site. We also optimized the site structure to ensure that it was easy for users and search engines to navigate.

THE IMPACT

Banners.com saw organic traffic and search increases across the board YoY, ultimately expecting organic traffic to increase 20x in two years. 

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What Our Clients Have to Say

“We’ve improved in every industry-recognized metric since hiring them.”
VP of Digital StrategyOnline Travel Agency
“Rocket Clicks is persistent and always ahead of the curve.”
OwnerMulti-State Law Firm
“We value their results-driven mindset and the robust, detailed reports that match.”
Marketing ManagerFinancial Services Company
“Their accountability and expertise set them apart from similar vendors.”
VP of Marketing & CommunicationsBehavioral Health Organization
“Rocket Clicks successfully increased awareness of our services among our targeted audience.”
Marketing ManagerHealthcare Staffing Firm
“Their willingness to go the extra mile really sets them apart from anyone else in the field.”
OwnerLocal Law Firm
"We’ve seen an incredible turnaround in organic search, PPC inbound traffic, and leads."
VP of Marketing & BrandHealth & Self Care Company
"They take proactive steps to keep our projects on track and push us if necessary."
Loan ConsultantMortgage Banking Company
“Rocket Clicks has helped us use our resources wisely and get high-value donations.”
Marketing & Communications ManagerHomeownership Nonprofit
"As a result of our work with Rocket Clicks, we’ve seen a lift in all our online traffic and lead generation programs."
Global Marketing ManagerFinancial Planning Software
"Rocket Clicks brought down our cost per acquisition by over 30%."
Digital Marketing ManagerMedical eCommerce Website
"I don't think that we'd be in business without Rocket Clicks."
OwnerFurniture Retailer
"They stay up to date on all the changes in everything that goes on with Google and Bing."
OwnerCopper Product Retailer
"They really came alongside us as a team and are partners in our growth."
VPWhale Watching Business
"The Rocket Clicks team was very communicative and well organized."
Director of MarketingTalent Strategy Firm
“Rocket Clicks is worth the money for their SEO services.”
Global Marketing DirectorOrganization Design Firm
“We definitely get a return on what we invest with Rocket Clicks.”
PresidentReal Estate Brokerage Firm
“Their ability to adapt our program to analytical changes has been impressive.”
PresidentOnline Lighting Retailer
"The thing I am most impressed about Rocket Clicks is that they actually feel like an extension of our team."
CEOStamping Company
“Their passion and knowledge set them apart from others as well as their ability to understand our vision.”
Practice ManagerMedical Practice
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