Generating New Customer Growth for a Local Service Company

Willbanks Inc. wanted to generate new growth and be found online by new potential customers. Here’s how we helped turn their website into a powerful lead generation machine leading to new customers for their business.

+ 0 %
Lead Growth YoY
+ 0 %
Conversion Rate YoY


12 Months



Prior to partnering with Rocket Clicks, it had been at least five years since Willbanks had invested seriously in any type of marketing due to spend inefficiency, limited ROI, and competition. As the go-to supplier for contractors, engineers, and other professionals in Texas, Willbanks had already established a base of repeat customers who know the industry well.

In order to continue growing, they needed to expand their base to include more customers who aren’t experts – business owners who know they need to install or repair commercial equipment, but don’t know where to start.


Improving Website Performance

Boosted website conversion performance by:

  • Improving website CRO
  • Creating manufacturer-specific pages
  • Conversion-friendly repair and emergency services pages


Maximizing Ad Performance

Maximized spend and increased return on ad spend by:

  • Building and launching new paid advertising campaigns
  • Tie phone calls & form fills to new qualified leads
  • Utilize machine learning to target core audiences

Scaling Qualified Leads

Boosted qualified leads and quotes by:

  • Building and scaling ads for service, parts, & manufacturing-specific searches
  • Optimized Google Analytics to track revenue accurately
  • Expansion to new markets

Building Local Presence

Improved local maps and organic rankings by:

  • Optimizing Google Business Profile
  • Increasing search visibility
  • Defining specialized service in each search engine


Going from not believing in digital marketing as an asset and revenue driver, to generating $2,000,000 in new quotes digitally has allowed Willbanks to expand into new markets, and allow their executive leadership to continue to flourish.

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