Generating New Customer Growth for a Local Service Company

Willbanks Inc. wanted to generate new growth and be found online by new potential customers. Here’s how we helped turn their website into a powerful lead generation machine leading to new customers for their business.

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Lead Growth YoY
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Conversion Rate YoY
Work with us

TIME FRAME

12 Months

SERVICES

PPC

SEO

THE CHALLENGE

Prior to partnering with Rocket Clicks, it had been at least five years since Willbanks had invested seriously in any type of marketing due to spend inefficiency, limited ROI, and competition. As the go-to supplier for contractors, engineers, and other professionals in Texas, Willbanks had already established a base of repeat customers who know the industry well.

In order to continue growing, they needed to expand their base to include more customers who aren’t experts – business owners who know they need to install or repair commercial equipment, but don’t know where to start.

UNLOCKING BUSINESS GROWTH

Improving Website Performance

Boosted website conversion performance by:

  • Improving website CRO
  • Creating manufacturer-specific pages
  • Conversion-friendly repair and emergency services pages

 

Maximizing Ad Performance

Maximized spend and increased return on ad spend by:

  • Building and launching new paid advertising campaigns
  • Tie phone calls & form fills to new qualified leads
  • Utilize machine learning to target core audiences

Scaling Qualified Leads

Boosted qualified leads and quotes by:

  • Building and scaling ads for service, parts, & manufacturing-specific searches
  • Optimized Google Analytics to track revenue accurately
  • Expansion to new markets

Building Local Presence

Improved local maps and organic rankings by:

  • Optimizing Google Business Profile
  • Increasing search visibility
  • Defining specialized service in each search engine

CLIENT SUCCESS

Going from not believing in digital marketing as an asset and revenue driver, to generating $2,000,000 in new quotes digitally has allowed Willbanks to expand into new markets, and allow their executive leadership to continue to flourish.

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What Our Clients Have to Say

“We’ve improved in every industry-recognized metric since hiring them.”
VP of Digital StrategyOnline Travel Agency
“Rocket Clicks is persistent and always ahead of the curve.”
OwnerMulti-State Law Firm
“We value their results-driven mindset and the robust, detailed reports that match.”
Marketing ManagerFinancial Services Company
“Their accountability and expertise set them apart from similar vendors.”
VP of Marketing & CommunicationsBehavioral Health Organization
“Rocket Clicks successfully increased awareness of our services among our targeted audience.”
Marketing ManagerHealthcare Staffing Firm
“Their willingness to go the extra mile really sets them apart from anyone else in the field.”
OwnerLocal Law Firm
"We’ve seen an incredible turnaround in organic search, PPC inbound traffic, and leads."
VP of Marketing & BrandHealth & Self Care Company
"They take proactive steps to keep our projects on track and push us if necessary."
Loan ConsultantMortgage Banking Company
“Rocket Clicks has helped us use our resources wisely and get high-value donations.”
Marketing & Communications ManagerHomeownership Nonprofit
"As a result of our work with Rocket Clicks, we’ve seen a lift in all our online traffic and lead generation programs."
Global Marketing ManagerFinancial Planning Software
"Rocket Clicks brought down our cost per acquisition by over 30%."
Digital Marketing ManagerMedical eCommerce Website
"I don't think that we'd be in business without Rocket Clicks."
OwnerFurniture Retailer
"They stay up to date on all the changes in everything that goes on with Google and Bing."
OwnerCopper Product Retailer
"They really came alongside us as a team and are partners in our growth."
VPWhale Watching Business
"The Rocket Clicks team was very communicative and well organized."
Director of MarketingTalent Strategy Firm
“Rocket Clicks is worth the money for their SEO services.”
Global Marketing DirectorOrganization Design Firm
“We definitely get a return on what we invest with Rocket Clicks.”
PresidentReal Estate Brokerage Firm
“Their ability to adapt our program to analytical changes has been impressive.”
PresidentOnline Lighting Retailer
"The thing I am most impressed about Rocket Clicks is that they actually feel like an extension of our team."
CEOStamping Company
“Their passion and knowledge set them apart from others as well as their ability to understand our vision.”
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