Boosting Online Success for a Growing Credit Union

Challenged by fierce competition and a shifting market, a forward-thinking credit union turned to Rocket Clicks to revitalize their mortgage page. Learn how our enhancements to their website not only sparked a surge in mortgage applications but also elevated overall mortgage inquiries.

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Approaching the task of breathing new life into a mortgage page, a credit union was in search of a way to stand out, draw in more potential members, and see a real uptick in mortgage inquiries and applications. Our team at Rocket Clicks was eager to craft an inviting and informative user experience that would not only attracted visitors but also encouraged them to take the next step towards homeownership with the credit union’s mortgage services.


Improving Website Performance

With the help of technical SEO, we thoroughly addressed underlying technical problems to not only boost website reliability but also strengthen user experience.

Attracting the Right Members

Embarking on the journey to reenergize the mortgage page with on-page SEO, we initiated an analysis to identify what really connects with users. We tested different versions of the mortgage page, closely observing which elements engaged users the most and led to better results. With these insights, we implemented a series of enhancements to the page

Building Local Presence

We created targeted location pages and localized content to highlight their presence in key areas. Optimizing local SEO boosted their visibility in critical search results. This geo-targeted approach made them stand out to members in the most relevant locations.


By refining the mortgage application page, the credit union witnessed a notable increase in completed applications and a higher rate of website visitors taking the decisive step to apply for mortgages. This achievement goes beyond mere numbers; it reflects our unwavering commitment to crafting strategies that foster tangible growth and profitability. By focusing on what truly drives business success, we’ve helped the credit union reaffirm their position in the community as a trusted financial partner paving the way for members’ homeownership dreams.

Our partnership is a testament to Rocket Clicks’ promise of delivering real results, empowering local businesses like this credit union to thrive. Our approach—backed by an industry leading client retention rate—demonstrates our dedication to creating lasting relationships built on success, growth, and a return to the core values of client service.

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"Our SEO partner... really understands what's performing well."
Sheila Harris, AVP of Marketing, Service Credit Union

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