On-Page SEO & CRO Improves Lead Generation for a Credit Union

A credit union came to Rocket Clicks looking to redesign their mortgage page to help combat competition and external market factors. Learn how we helped this credit union increase application starts and overall conversion rates on their mortgage page. 

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Conversion Rate YoY
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Application Starts YoY




The Challenge

This credit union approached Rocket Clicks looking to redesign their mortgage page. Our goal was to help combat growing competition and external market factors, while ultimately bringing in more users, increasing mortgage application starts, and improving conversion rates.

Our Work

After several rounds of A/B testing to ensure all proposed updates were projected to improve performance, Rocket Clicks implemented a series of updates to the mortgage page. The optimized page provided users with more information about the mortgage journey and converted more frequently. 


Because of Rocket Clicks’ diligence during the page testing period, the credit union saw a substantial increase in overall application performance and conversion rate once the new mortgage application page was published.

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