Digital Marketing Strategy Scales Customer Interactions for a Credit Union

Service Credit Union was looking to scale their PPC initiatives and increase their organic presence to drive customer interactions on their website. Learn how we helped them increase customer conversions while decreasing overall cost.

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Conversion Growth YOY
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Conversion Rate YOY

TIME FRAME

12 Months

SERVICES

THE CHALLENGE

Service Credit Union approached Rocket Clicks looking to increase market share and visibility for potential customers. See how we helped this credit union increase customer conversions while decreasing cost and maximizing ROAS.

UNLOCKING BUSINESS GROWTH

Improving Website Performance

Boosted website performance by:

  • Resolving technical site issues
  • A/B testing key pages to boost conversions

Maximizing Ad Performance

Cleaned up ad account inefficiencies by:

  • Minimizing spend inefficiencies
  • Identifying and scaling quick wins
  • Enhancing quality score

Scaling Conversions

Boosted overall lead flow by:

  • Testing and reaching new markets by utilizing machine learning to scale paid ads efficiently
  • Launching awareness programs such as programmatic to attract new users
  • Utilizing improved landing page CRO to convert qualified traffic at a higher rate on the website

Building Local Presence

Improved local maps and organic rankings by:

  • Launching location pages
  • Implementing content variations to enhance keyword rankings
  • Enhancing search optimization

CLIENT SUCCESS

As a result of working with Rocket Clicks for 12 months, the client experienced one of their best years across many of their financial products. 

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