Driving Leads for a Rebranded Business Software Client
A client specializing in virtual meeting software for a niche B2B market wanted to overhaul their brand and service offerings to reach a wider customer base. Here’s how we leveraged paid media to maintain online traffic and leads and maximize the positive impact of the rebrand.
When a client let Rocket Clicks know their B2B software company was planning a major brand overhaul, we knew we’d need to be proactive in order to minimize losses in brand awareness, visibility, and leads.
The overhaul included revamping the brand’s visual identity, changing the business name, and expanding its target audience and core service offerings beyond its established niche.
While we knew a temporary dip in online visibility and brand awareness was to be expected, our goal was to strategically bolster brand awareness through paid media to minimize recovery time and prevent loss of traffic related to the rebrand.
To achieve our goal of maintaining traffic and visibility throughout the rebrand process, we updated our paid media strategy to focus on building brand awareness in the client’s expanded target market while educating existing customers about the rebrand. By doing so, and utilizing Google’s machine learning, we were able to reach their target audience more effectively within a short period of time, ultimately driving bottom line results.
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