Alex Langton

Vital Stats

Favorite Non-Work Activity

Hanging out with friends

Most Inspiring Person

Jeff Langton, CPA, Father

Favorite Thing About Milwaukee


Favorite Blog or Website

Favorite Thing About Rocket Clicks

We do it better than anyone else in the game

Alex is a Univerisity of Wisconsin - Whitewater alum and has been in the digital marketing industry since 2014. You can often find him strategizing new ways to advance clients' accounts.

Posts by Alex

How to Calculate Profitability in Google Ads for Lead Generation & Ecommerce

Posted by Alex Langton & filed under Client Education.

With the introduction of custom columns in the Google Ads interface, tracking profitability for all types of campaigns has become easier than ever. Below we discuss what metrics you’ll need, how to come up with the correct equations, and how to enter those equations into the Google Ads interface for simple viewing. For Lead Generation […]

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