{"id":9937,"date":"2018-04-10T09:00:53","date_gmt":"2018-04-10T14:00:53","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=9937"},"modified":"2018-04-10T09:00:53","modified_gmt":"2018-04-10T14:00:53","slug":"writing-more-effective-ad-copy","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/","title":{"rendered":"4 Tips to Writing More Effective Ad Copy"},"content":{"rendered":"<p>When constructing a PPC campaign, one of the most important pieces is creating ad copy that resonates with your target audience. It can often be overlooked as just a secondary part of planning, but well-written ad copy can make or break the success of an advertising campaign.<\/p>\n<p>A great place to start collecting ideas for creating ad copy is getting to know your client, reviewing their website and picking out vital information that should be shared with potential customers.<\/p>\n<p>However, ad copy is not just about your client or what you\u2019re selling &#8211; it\u2019s about <strong>your audience<\/strong>. They\u2019re the ones who are making the decision to click through to your website and eventually convert.<\/p>\n<p>By creating engaging ad copy, you can better influence your target audience, which will eventually lead to a more successful PPC campaign.<\/p>\n<p>Here are four tips to help you write more effective ad copy:<\/p>\n<h2>Use a Thesaurus\u00a0<\/h2>\n<p>Know it. Use it. Love it.<\/p>\n<p>This might come as a shock, but you\u2019re not the first person to use words like innovative or unique &#8211; and sometimes buzz words aren\u2019t the best way to motivate buyers.<\/p>\n<p>Use a\u00a0<a href=\"http:\/\/www.thesaurus.com\/\">thesaurus<\/a> as a way to brainstorm other ways to phrase your ad. If you have a phrase or idea in your head, searching around for different variations can help expand your thought process for creating new ad copy.<\/p>\n<p><strong>Bonus:<\/strong> Research what competitors are using their ad copy and find another, better way to say it.<\/p>\n<h2>Invoke Emotions<\/h2>\n<p>What do your customers care about when it comes to your market, product or service? Why would or should they care about yours specifically? What value does it give to them for clicking and learning more?<\/p>\n<p>These are questions you should always be asking yourself when writing ad copy.<\/p>\n<p>Providing information to the consumer is important but highlighting any value that the consumer will gain is a better way to get their attention &#8211; and their click.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9941\" src=\"https:\/\/rocketclicks.com\/wp-content\/uploads\/2018\/04\/Emotion-CTA.jpg\" alt=\"\" width=\"349\" height=\"95\" \/><\/p>\n<h2>Employ a Specific Call to Action<\/h2>\n<p>Trying to fit everything into two short headlines and a description can be difficult when there\u2019s a lot to say, but you should never forget to add a call to action &#8211; the more specific, the better.<\/p>\n<p>Using CTAs give the consumer an actionable item to follow after they\u2019ve clicked on your ad and end up on your landing page. Any CTAs you use in your ad copy should always match the messaging on your landing page because it can lead to a higher conversion rate.<\/p>\n<h2>Test, Test, Test<\/h2>\n<p>Sometimes the best way to find out what ad copy will work best is to just test it.<\/p>\n<p>By testing variations of ad copy against one another, you can determine what the consumer actually prefers, based on CTR, conversions, conversion rate, and more results.<\/p>\n<p>How does your ad copy stack up? Get <a href=\"https:\/\/rocketclicks.com\/contact\/\">a free audit form Rocket Clicks<\/a> to see what we can do to help you improve your PPC campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When constructing a PPC campaign, one of the most important pieces is creating ad copy that resonates with your target audience. It can often be overlooked as just a secondary part of planning, but well-written ad copy can make or break the success of an advertising campaign. A great place to start collecting ideas for [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Tips to Writing More Effective Ad Copy | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Tips to Writing More Effective Ad Copy | Rocket Clicks\" \/>\n<meta property=\"og:description\" content=\"When constructing a PPC campaign, one of the most important pieces is creating ad copy that resonates with your target audience. It can often be overlooked as just a secondary part of planning, but well-written ad copy can make or break the success of an advertising campaign. A great place to start collecting ideas for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Clicks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RocketClicks\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-10T14:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rocketclicks.com\/wp-content\/uploads\/2018\/04\/meghanpost.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"246\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tyler Dolph\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/rocketclicks.com\/wp-content\/uploads\/2018\/04\/meghanpost.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@RocketClicks\" \/>\n<meta name=\"twitter:site\" content=\"@RocketClicks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tyler Dolph\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/\"},\"author\":{\"name\":\"Tyler Dolph\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/7985d4966d97b10cb48d279870f76db5\"},\"headline\":\"4 Tips to Writing More Effective Ad Copy\",\"datePublished\":\"2018-04-10T14:00:53+00:00\",\"dateModified\":\"2018-04-10T14:00:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/\"},\"wordCount\":504,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/rocketclicks.com\/#organization\"},\"articleSection\":[\"Client Education\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/\",\"url\":\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/\",\"name\":\"4 Tips to Writing More Effective Ad Copy | Rocket Clicks\",\"isPartOf\":{\"@id\":\"https:\/\/rocketclicks.com\/#website\"},\"datePublished\":\"2018-04-10T14:00:53+00:00\",\"dateModified\":\"2018-04-10T14:00:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rocketclicks.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Tips to Writing More Effective Ad Copy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rocketclicks.com\/#website\",\"url\":\"https:\/\/rocketclicks.com\/\",\"name\":\"Rocket Clicks\",\"description\":\"Milwaukee Internet Marketing\",\"publisher\":{\"@id\":\"https:\/\/rocketclicks.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rocketclicks.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rocketclicks.com\/#organization\",\"name\":\"Rocket Clicks\",\"url\":\"https:\/\/rocketclicks.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png\",\"contentUrl\":\"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png\",\"width\":817,\"height\":187,\"caption\":\"Rocket Clicks\"},\"image\":{\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RocketClicks\",\"https:\/\/twitter.com\/RocketClicks\",\"https:\/\/www.instagram.com\/rocketclicks\/\",\"https:\/\/www.linkedin.com\/company\/rocket-clicks\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/7985d4966d97b10cb48d279870f76db5\",\"name\":\"Tyler Dolph\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketclicks.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bac1137c31521b3646ba06ef508db729?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bac1137c31521b3646ba06ef508db729?s=96&d=mm&r=g\",\"caption\":\"Tyler Dolph\"},\"description\":\"Tyler is a sales and marketing focused leader with a passion for team and personal growth. He has B.A Degrees in Marketing and Communications from Lindenwood University and joined the Rocket Clicks team in 2015.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/tylerdolph\/\"],\"url\":\"https:\/\/rocketclicks.com\/team-member\/tyler-dolph\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Tips to Writing More Effective Ad Copy | Rocket Clicks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/","og_locale":"en_US","og_type":"article","og_title":"4 Tips to Writing More Effective Ad Copy | Rocket Clicks","og_description":"When constructing a PPC campaign, one of the most important pieces is creating ad copy that resonates with your target audience. It can often be overlooked as just a secondary part of planning, but well-written ad copy can make or break the success of an advertising campaign. A great place to start collecting ideas for [&hellip;]","og_url":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/","og_site_name":"Rocket Clicks","article_publisher":"https:\/\/www.facebook.com\/RocketClicks","article_published_time":"2018-04-10T14:00:53+00:00","og_image":[{"width":470,"height":246,"url":"https:\/\/rocketclicks.com\/wp-content\/uploads\/2018\/04\/meghanpost.jpg","type":"image\/jpeg"}],"author":"Tyler Dolph","twitter_card":"summary_large_image","twitter_image":"https:\/\/rocketclicks.com\/wp-content\/uploads\/2018\/04\/meghanpost.jpg","twitter_creator":"@RocketClicks","twitter_site":"@RocketClicks","twitter_misc":{"Written by":"Tyler Dolph","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/#article","isPartOf":{"@id":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/"},"author":{"name":"Tyler Dolph","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/7985d4966d97b10cb48d279870f76db5"},"headline":"4 Tips to Writing More Effective Ad Copy","datePublished":"2018-04-10T14:00:53+00:00","dateModified":"2018-04-10T14:00:53+00:00","mainEntityOfPage":{"@id":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/"},"wordCount":504,"commentCount":1,"publisher":{"@id":"https:\/\/rocketclicks.com\/#organization"},"articleSection":["Client Education"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/","url":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/","name":"4 Tips to Writing More Effective Ad Copy | Rocket Clicks","isPartOf":{"@id":"https:\/\/rocketclicks.com\/#website"},"datePublished":"2018-04-10T14:00:53+00:00","dateModified":"2018-04-10T14:00:53+00:00","breadcrumb":{"@id":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rocketclicks.com\/client-education\/writing-more-effective-ad-copy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rocketclicks.com\/"},{"@type":"ListItem","position":2,"name":"4 Tips to Writing More Effective Ad Copy"}]},{"@type":"WebSite","@id":"https:\/\/rocketclicks.com\/#website","url":"https:\/\/rocketclicks.com\/","name":"Rocket Clicks","description":"Milwaukee Internet Marketing","publisher":{"@id":"https:\/\/rocketclicks.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rocketclicks.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rocketclicks.com\/#organization","name":"Rocket Clicks","url":"https:\/\/rocketclicks.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/","url":"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png","contentUrl":"https:\/\/rocketclicks.com\/wp-content\/uploads\/RCHorizontalLogo@025x.png","width":817,"height":187,"caption":"Rocket Clicks"},"image":{"@id":"https:\/\/rocketclicks.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RocketClicks","https:\/\/twitter.com\/RocketClicks","https:\/\/www.instagram.com\/rocketclicks\/","https:\/\/www.linkedin.com\/company\/rocket-clicks"]},{"@type":"Person","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/7985d4966d97b10cb48d279870f76db5","name":"Tyler Dolph","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketclicks.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bac1137c31521b3646ba06ef508db729?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bac1137c31521b3646ba06ef508db729?s=96&d=mm&r=g","caption":"Tyler Dolph"},"description":"Tyler is a sales and marketing focused leader with a passion for team and personal growth. He has B.A Degrees in Marketing and Communications from Lindenwood University and joined the Rocket Clicks team in 2015.","sameAs":["https:\/\/www.linkedin.com\/in\/tylerdolph\/"],"url":"https:\/\/rocketclicks.com\/team-member\/tyler-dolph\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts\/9937"}],"collection":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/comments?post=9937"}],"version-history":[{"count":0,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/posts\/9937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/media\/21109"}],"wp:attachment":[{"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/media?parent=9937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/categories?post=9937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/tags?post=9937"},{"taxonomy":"tax_19014","embeddable":true,"href":"https:\/\/rocketclicks.com\/wp-json\/wp\/v2\/tax_19014?post=9937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}