{"id":9711,"date":"2018-02-02T15:49:55","date_gmt":"2018-02-02T21:49:55","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=9711"},"modified":"2018-02-02T15:49:55","modified_gmt":"2018-02-02T21:49:55","slug":"industry-update-february-2-2018","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/industry-update-february-2-2018\/","title":{"rendered":"Industry Update for February 2, 2018"},"content":{"rendered":"
New ad extensions have been spotted on the Google search results page which the PPC community believes to be another form of automated extensions. Matt Umbro shared on Twitter an image of an \u201cemail reply time 3 hours\u201d pulling below the ad copy of an ad. Other experts noticed that there was a very similar extension for \u201caverage delivery time\u201d appearing in the same spot. Both of these extensions are believed to be completely automated by Google.<\/p>\n
Source:<\/strong> Search Engine Roundtable<\/a><\/p>\n Google is working to improve featured snippets through search result testing. For near-matches in search results, Google may show a featured snippet that is similar to the search query with a \u201cmore results\u201d button to show more snippets of similar queries. They also want to add refinement tags to some snippets while other search results would show two snippets, one after another.<\/p>\n Source<\/strong>: Google Blog<\/a><\/p>\n Bing will be launching Audience Segmentation reporting which gives advertisers insights on how their search audiences are performing. In addition, this report gives users the ability to compare audiences against non-targeted users. As an example, advertisers that are targeting In-Market audiences can see how each of their audiences performs using benchmark data on users who aren\u2019t currently being targeted in an audience segment. According to Bing, all users should have access to this feature in early February.<\/p>\n Source:<\/strong> Search Engine Land<\/a><\/p>\n Google is testing a variation of the local knowledge panel<\/a> to make the background color white instead of blue for the headline bar. This would show the entire listing in a white background with black font. It will also include a new image carousel, list the open and close times in the header, a new \u201ccopy link\u201d button to replace the \u201csave\u201d button, and introduce an About tab. Google is still deciding how it will look with its new Q & A feature.<\/p>\n Source: <\/strong>Search Engine Roundtable<\/a><\/p>\n Serving as a reminder for advertisers who want to drive more high-value call conversions, a call bid adjustment feature is available in the New AdWords UI. The bid adjustment range for calls is -90 percent to +900 percent and they also inform how often call information appears in mobile search ads. Call bid adjustments can be found in the \u201cadvanced bid adjustment\u201d section of the new UI.<\/p>\n Source:<\/strong> Search Engine Land<\/a><\/p>\n If you log into the new Search Console and click on any of your verified profiles, you may see a new button called \u201ccoming soon\u201d. This button takes you to this page<\/a> explains why some of the reports in the old Search Console are not yet available. It will ask you to vote on which reports you are missing that you want Google to migrate over to the new version. Most likely, the reports that you are looking for, or some version of it, will be in the new Search Console. Not every report will be migrated over in the exact same way if Google has found a better way to present the data. Some of the data may be included as part of a flow instead of a top-level report.<\/p>\n Source: <\/strong>Search Engine Land<\/a><\/p>\n Danielle Gonzales at PPC Hero shares the exciting new features in Bing Ads that are all worth looking into. First of which are new automated bidding strategies including maximize conversions and target CPA which you can use if you like to let machine learning take over as you focus more on strategy. Custom Audiences allow you to market to highly segmented audiences with hyper relevant messaging using data collected from a client\u2019s CRM. Gonzales\u2019 favorite new feature is In-Market Audiences for Search. She notes the ease of being able to layer these audiences in without having to wait for the 1,000 cookie minimum in addition to being able to target users whose online behavior has shown that they are ready to convert.<\/p>\nGoogle Has Published a Comprehensive Guide on Featured Snippets<\/h3>\n
BingAds Implementing New Audience Segmentation Feature<\/h3>\n
Google Tests a White Interface for Local Knowledge Panel<\/h3>\n
Call Bid Adjustments Available in New AdWords UI<\/h3>\n
A New Button Added to Beta Search Console<\/h3>\n
Analysis<\/h2>\n
New Bing Ads Features You Should Check Out<\/h3>\n