{"id":8500,"date":"2017-01-23T11:17:43","date_gmt":"2017-01-23T17:17:43","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=8500"},"modified":"2017-01-23T11:17:43","modified_gmt":"2017-01-23T17:17:43","slug":"run-the-table","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/run-the-table\/","title":{"rendered":"How Aaron Rodgers Ran the Table On Google"},"content":{"rendered":"

When your day job is optimizing for search engines, you spend a lot of time getting familiar with what search engine results pages look like. Normally, you\u2019ll see minor changes here and there, but the overall results stay largely the same. But every once in a while, something happens that can dramatically change a results page for a given term.<\/p>\n

Probably the most notable of these occurrences in recent history was when Beyonc\u00e9 dropped her Lemonade<\/em> album last year, and it\u00a0completely overhauled Google\u2019s results page for the \u201clemonade\u201d query<\/a>.<\/p>\n

Now Packer fans have their own version: run the table.<\/p>\n

When Aaron Rodgers first made his run the table remarks back in November, I doubt anyone thought about the impact he might have on \u201crun the table\u201d as a search query. But looking back on it now, his influence was pretty dramatic.<\/p>\n

Let\u2019s just take a look at what the results page for that looks like today:<\/p>\n

<\/p>\n

Sure, Urban Dictionary makes an appearance, but the rest of the page is almost entirely dominated by Packers-related topics.<\/p>\n

I wasn\u2019t able to pull a historical screenshot for the results, but since it\u2019s almost all tied to Rodgers’ comment, you can rest assured that it would be almost unrecognizable.<\/p>\n

It\u2019s not just the results that Rodgers changed though. Just take a look at how his comments impacted the search trends of \u201crun the table\u201d according to Google:<\/p>\n

\"run<\/p>\n

Notice the uptick in late November and then the much larger uptick towards the beginning of 2016? Hint: The biggest jump was January 2 \u2013 the day after the Packers beat the Lions to secure the NFC North championship and their spot in the playoffs.<\/p>\n

We can see that search interest reflected in the monthly search volume as well:<\/p>\n

\"run<\/p>\n

That\u2019s a pretty impressive jump.<\/p>\n

Now, I know what you\u2019re thinking: Of course a Wisconsin-based search is going to come up with Packer results. And that was my first thought, too. But in reality, \u201crun the table\u201d was generating interest throughout the country:<\/p>\n

So, for context, we ran the same search from Alaska. Here\u2019s what we saw:<\/p>\n

<\/p>\n

It\u2019s still mostly Packers \u2013 and Alaska doesn\u2019t even have an NFL team!<\/p>\n

Takeaways for Marketers<\/h2>\n

For SEO, taking up as much real estate on the results pages is key. After all, the more opportunities someone has to click on something related to your brand, the better. And if you can dominate the results pages because of a news event? Great!<\/p>\n

It\u2019s nothing new or groundbreaking, but this just reinforces the idea that, if your brand can capitalize on a news event, doing so has major benefits. This is where the lines of PR and digital marketing start to blend, but the combination can be incredibly powerful.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Packers may be out of the playoffs, but Aaron Rodgers’ “run the table” comments made a profound impact on the phrase’s search results.<\/p>\n","protected":false},"author":3,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"\nHow Aaron Rodgers Ran the Table On Google | Rocket Clicks<\/title>\n<meta name=\"description\" content=\"The Packers may be out of the playoffs, but Aaron Rodgers' "run the table" comments made a profound impact on the phrase's search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/client-education\/run-the-table\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How 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