{"id":8236,"date":"2016-09-30T11:00:13","date_gmt":"2016-09-30T16:00:13","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=8236"},"modified":"2016-09-30T11:00:13","modified_gmt":"2016-09-30T16:00:13","slug":"industry-update-september-30-2016","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/industry-update-september-30-2016\/","title":{"rendered":"Industry Update for September 30, 2016"},"content":{"rendered":"

This Week\u2019s Industry News<\/h3>\n

Compiled by the Rocket Clicks Team<\/h3>\n

Top Stories<\/h2>\n

Does Penguin Penalize or Devalue?<\/h3>\n

When Google released the Penguin algorithm update last week, many SEOs were curious as to what it meant for disavow files. Traditionally, webmasters that obtained spammy links could see their site penalized or demoted in the rankings. Now, however, it appears that Penguin will \u201cdevalue\u201d a domain\u2019s spammy links \u2013 meaning they will neither help nor hurt a domain \u2013 instead of dropping the site in its rankings. Source:<\/strong> Search Engine Roundtable<\/a><\/p>\n

New Sitelink Layout Launched on Google<\/h3>\n

Experts have recently picked up on a new test Google has been doing with the way sitelinks are being displayed. Rather than the typical 2 by 2 format that we are used to seeing, they are now seeing four linear links directly underneath the ad. The sitelinks line up underneath the ad one by one and seem to take up more space than your typical sitelink group. Source:<\/strong> Search Engine Roundtable<\/a><\/p>\n

App vs. AMP or: The War of Three Letter Words that Start with \u2018A\u2019 and End in \u2018P\u2019<\/h3>\n

Last week, news broke that AMP pages will beat out links to in-app content in Google\u2019s search results. This news essentially told webmasters that offer both an app and AMP content that searchers will never be directed to their app. Some were, of course, not happy with this news and when Barry Schwartz took to twitter to get some clarification he was told that quality apps still get a ranking boost regardless of the presence of AMP content. Needless to say, there is still much confusion in the SEO community about what sort of content wins out in the SERPs. Source:<\/strong> Search Engine Roundtable<\/a><\/p>\n

Google Makes it Easier to Track Call Conversions<\/h3>\n

From a recent Google+ post by Google, it was announced that implementing and tracking call conversions has become much easier for advertisers. Now, only one auto-generated conversion tracking tag per landing page needs to be implemented. Google stated that \u201cyou no longer have to separately add a Javascript snippet for each instance a phone number appears on your landing page.\u201d This is a welcome change that can save a lot of time with setting up call tracking for AdWords. Source:<\/strong> Search Engine Roundtable<\/a><\/p>\n

Additional Commentary<\/h2>\n

The Myth of the Duplicate Content Penalty<\/h3>\n

In this guest post for Search Engine Land, author Patrick Stox attempts to dispel the notion that duplicate content is the villain that many SEOs make it out to be. Stox begins by defining what duplicate content is and then follows it up with a collection of \u201cthoughts\u201d that Google has had on duplicate content over the years. For example, Google has stated in the past that duplicate content doesn\u2019t result in a penalty and that they always try to determine the original source of the content and display only that result. Finally, although he insists that we shouldn\u2019t be worried about a duplicate content penalty, Stox does admit that duplicate content should be kept to a minimum by utilizing things like canonical tags and redirects. Analysis:<\/strong> Patrick Stox, Search Engine Land<\/a><\/p>\n

Strategies to Improve Remarketing Performance<\/h3>\n

PPC Hero Michael Knight offers several advanced strategies to improve the performance of your Remarketing efforts. His first strategy is to use analytics audience lists, which allows for extra details like number of pages visited or time on site. He also recommends splitting out audience lists by stages of the sales funnel, like sending top of funnel groups to product and content pages and using seasonal messaging year-round to users who have already made a purchase. Knight\u2019s final advanced recommendation is to try other ad formats based on your audience, like video or Gmail ads. Analysis:<\/strong> Michael Knight, PPC Hero<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Penguin devalues bad links instead of penalizing them, AdWords gets new sitelinks layout, AMP pages will be prioritized over App results, and more SEM news.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"\nIndustry Update for September 30, 2016 | Rocket Clicks<\/title>\n<meta name=\"description\" content=\"Penguin devalues bad links instead of penalizing them, AdWords gets new sitelinks layout, AMP pages will be prioritized over App results, and more SEM news.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/industry-update-september-30-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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