{"id":6953,"date":"2021-09-10T09:15:47","date_gmt":"2021-09-10T14:15:47","guid":{"rendered":"https:\/\/rocketclicks.com\/?p=6953"},"modified":"2021-09-10T12:19:06","modified_gmt":"2021-09-10T17:19:06","slug":"why-keyword-research-is-important-for-your-seo-campaign","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/client-education\/why-keyword-research-is-important-for-your-seo-campaign\/","title":{"rendered":"Why Keyword Research is Important for Your SEO Campaign"},"content":{"rendered":"

Business owners who are investing in SEO<\/a> for the first time are often obsessed with rankings for a select number of keywords. While these keywords can often be primary indicators of the success of your overall SEO efforts, you should be cautious about basing your entire digital marketing strategy<\/a> on them.<\/p>\n

So, Why is Identifying Keywords Important for Research?<\/h2>\n

Keyword-Targeting Pages<\/h3>\n

When SEOs talk about keyword-targeting pages, they\u2019re typically referring to assigning each page on your site a primary keyword that acts as a general focus of that page\u2019s topic.
\nSay you run a cat grooming business and one of the products you sell happens to be cat collars. You\u2019ll likely want to have a page on your site dedicated to that product. You write amazing content for the page and it ranks #1 when you search for \u201ckitty collars\u201d on Google, but it doesn\u2019t seem to bring in the traffic you were expecting.<\/p>\n

Part of the problem is that your primary keyword is not a highly searched phrase. As of this post, \u201ckitty collars\u201d averaged 880 searches a month over the last year. Even ranking #1 for that term, you\u2019re only bringing in part of that traffic. So what\u2019s the solution?<\/p>\n

Keyword research<\/span><\/i>.<\/span><\/p>\n

By digging deep into your niche, keyword research allows you to examine how potential customers are actually searching for your products or services. You might call your product \u201ckitty collars\u201d because the more playful style might be a better fit for your business\u2019s personality, but potential customers aren\u2019t searching for \u201ckitty collars\u201d \u2013 they\u2019re searching for \u201ccat collars.\u201d<\/p>\n

But don’t let that dissuade you! Just because one search term might have more volume, it doesn’t mean that’s all you should be targeting. The best SEO strategy is to cast a wide net by targeting all relevant keywords associated to what you’re trying to win for.<\/p>\n

Keyword Competitiveness<\/h3>\n

Knowing what your customers are searching for is a great start, and having a long list of keywords will help you form a great internet marketing strategy. However, you also need to know how competitive any given keyword is.<\/p>\n

You find that the keyword \u201ccat collars\u201d has the highest search volume for your product, so you decide that\u2019s what your page will focus on. That\u2019s great, except that you haven\u2019t scouted the competition yet. Higher volume search terms are typically accompanied by steeper competition. Make sure you check out the SERP to see what your competitors are doing before you go in blind.<\/p>\n

Instead of focusing on high-volume, high-competition terms, newer businesses might want to consider targeting long-tail keywords \u2013 queries that are more specific or detailed. These typically have less competitive results, which gives even small businesses an opportunity to compete.<\/p>\n

Unfortunately, long-tail keywords typically come with a trade-off of their own: they have significantly lower search volumes (in this case, we\u2019re down to 1,000 searches a month). However, they also tend to be better at turning visitors into customers.<\/p>\n

A solid SEO strategy will incorporate both long- and short-tail keywords. As a general rule, expect to invest more effort when you target broader keywords.<\/p>\n

Putting It All Together<\/h2>\n

Keyword research is about finding the right balance between a number of different factors, including search volume, conversion potential, and the competitiveness of any given keyword. For someone not familiar with evaluating keywords and keyword spaces, this can be a daunting, if not nearly impossible, task. But targeting the right keywords at the right time can be the difference between a successful SEO campaign and a significant waste of time and money. If SEO is a journey to a successful online presence, keyword research is the map that tells you the best routes to get there.<\/p>\n

You don\u2019t have to drive alone, either! Rocket Clicks has a team of highly qualified analysts that can help you identify and target keywords that can actually drive traffic to your website. Interested? Reach out for a FREE consultation<\/a> to learn more about our keyword research and content strategy services.<\/p>\n","protected":false},"excerpt":{"rendered":"

Not getting the traffic you expect from your SEO efforts? Find out why in-depth keyword research is an important part of any successful SEO strategy.<\/p>\n","protected":false},"author":67,"featured_media":19570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[508],"tax_19014":[],"acf":[],"yoast_head":"\nKeyword Research is Vital for your SEO Campaign: Here's why!<\/title>\n<meta name=\"description\" content=\"Not getting the traffic you expect from your SEO efforts? 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