{"id":668,"date":"2009-09-28T09:45:48","date_gmt":"2009-09-28T15:45:48","guid":{"rendered":"https:\/\/rocketclicks.com\/blog\/?p=668"},"modified":"2009-09-28T09:45:48","modified_gmt":"2009-09-28T15:45:48","slug":"nuggets-from-jereds-internet-marketing-industry-update-week-39","status":"publish","type":"post","link":"https:\/\/rocketclicks.com\/industry-news\/nuggets-from-jereds-internet-marketing-industry-update-week-39\/","title":{"rendered":"Yahoo Has A New Ad Campaign, Google Releases A Chrome Plug-In, Facebook Partners With Nielsen, And More"},"content":{"rendered":"

Yahoo\u2019s New Ad Campaign<\/h3>\n

As Yahoo plans to launch their massive global marketing campaign focused on personalization, they have introduced a new tagline, \u201cIt\u2019s You!\u201d.\u00a0 The Y in You will be the same as the purple Yahoo Y, accompanied by the famous Yahoo exclamation point.\u00a0 Ads for the campaign are being created by Ogilvy and Mather, a unit of Dublin-base WPP PLC.\u00a0 The company wants to market the idea that they can help people navigate all their services and information online through Yahoo. Traces of the campaign are sprouting up across New York City in Times Square and throughout retail stores.<\/p>\n

Google Chrome Plug-In<\/h3>\n

For everyone who wants to take advantage of all of the latest technologies that use HTML5 but can\u2019t get away from Internet Explorer, Google has a solution.\u00a0 They have released an open source plug-in for Internet Explorer users called the Google Chrome Frame.\u00a0 The technology forces Internet Explorer to load a website using the same WebKit rendering engine as Google Chrome.\u00a0 This is complete with its enhanced JavaScript rendering and support for HTML5 like Canvas and embedded audio and video.<\/p>\n

Facebook Teams Up With Nielsen<\/h3>\n

Nielsen BrandLift, a result of a recent partnership between Facebook and Nielsen, is intended to help brands measure their ads more effectively.\u00a0 Both companies will have access to what is essentially a focus group of 300 million Facebook users.\u00a0 They will be taking the opposite approach of that done with their recently abandoned advertising initiative Beacon, by crowdsourcing opinions. Facebook hopes to benefit from the partnership by getting a better handle on the growing advertising market for social networks.\u00a0 Nielsen estimates the market has increased 119% this year, increasing from $49 million to $108 million last month.<\/p>\n

The FCC Backs Net Neutrality<\/h3>\n

President Obama\u2019s promise to back \u201cnet neutrality\u201d was delivered by FCC chairman Julius Genachowski.\u00a0 Net neutrality is the idea that the government should make sure that ISPs transmit data across the net without regards to what comprises the data packets.\u00a0 Along with expanding rules that prohibit ISPs from filtering or blocking net traffic, he also proposed that they cover all broadband connections, including those for smartphones.
\nGenachowski proposed adding two new principles to the current rules:<\/p>\n

    \n
  1. Broadband providers cannot discriminate against services or applications by slowing them down.<\/li>\n
  2. Broadband providers must tell customers how its engineers manage the network when it gets congested.<\/li>\n<\/ol>\n

    By Jessica Manganello<\/em><\/p>\n

    Paid Search Staff <\/em><\/p>\n

    Sources:<\/strong>
    \nhttp:\/\/online.wsj.com\/article\/SB125349089706626457.html<\/a>
    \n    http:\/\/www.marketingvox.com\/facebook-teams-with-nielsen-brandlift-for-ad-measurement-045116<\/a>
    \n    http:\/\/www.wired.com\/epicenter\/2009\/09\/net-neutrality-announcement\/<\/a><\/p>\n


    \n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    This week, we’re discussing Yahoo’s new ad campaign, Google’s release of the Chrome plug-in, Facebook’s new partnership with Nielsen, and more up-to-the-minute market musings.<\/p>\n","protected":false},"author":2,"featured_media":21109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"tax_19014":[],"acf":[],"yoast_head":"\nYahoo Has A New Ad Campaign, Google Releases A Chrome Plug-In, Facebook Partners With Nielsen, And More | Rocket Clicks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketclicks.com\/industry-news\/nuggets-from-jereds-internet-marketing-industry-update-week-39\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yahoo Has A New Ad Campaign, Google 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